- June 26, 2022
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Levy UK + Ireland has announced an exciting new commercial partnership with Rangers Football Club to provide best-in-class matchday food and beverage experiences at Ibrox Stadium. The partnership will be based on an innovative joint profit share agreement, with the majority being retained by Rangers.
Ibrox is Levy UK + Ireland’s first sporting venue in Scotland and they will work closely with Compass Scotland Managing Director, David Hay, and his team, to deliver the same high-level quality and catering expertise provided at their venues across England, Ireland and Wales. Existing venues for Levy UK + I include Tottenham Hotspur Stadium, Stamford Bridge (Chelsea FC), Villa Park (Aston Villa), Aviva Stadium (FAI and IRFU), Cardiff City Stadium, The O2 London and Glasgow’s OVO Hydro.
Levy UK + I – the sports and entertainment division of Compass Group UK and Ireland – and Compass Scotland already work together successfully north of the border and together they acted as the primary catering partner at the COP26 conference in Glasgow last year.
Levy will create an innovative new menu, serving Rangers’ fan favourites and embracing the history and global heritage of the club, while aiming to enhance the food offering to focus on sustainable, local Scottish produce in line with the company’s journey to net zero by 2027.
Enhanced fan experience
In addition to the culinary expertise, Levy will introduce upgraded, innovative technology including digital screens and other frictionless technologies to maximise the fan experience, engagement and to evolve the gameday experience across all levels.
In close partnership with Rangers, Levy will also be managing non-match day meetings, conferences and events, including private celebrations and Christmas parties.
The new partnership will also facilitate further local employment and apprenticeship opportunities as part of Levy and Compass Scotland’s commitment to re-investing in their people.
Levy is a main event partner for the 2022 edition of ALSD International being hosted at Tottenham Hotspur Stadium this September 19-20, with the main focus of optimising revenue through New Builds, Renovations & Service Expansions, with Architecture & Design, Fan Experience, Hospitality & Interiors, Premium Seating, Rebuilding & Recovery, Sales & Service, Sustainability and Technology some of the key pillars.
Jonathan Davies, Managing Director, Levy UK + I, said:
We’re thrilled to partner with Rangers F.C. and to provide catering services at one of the largest sporting stadiums in Scotland. Compass Scotland already has strong roots in Glasgow, and we’re confident we’ll ‘wow’ supporters and other guests at Ibrox as we deliver our award-winning expertise from across Scotland and the rest of the UK.
With a focus on improving the guest experience, enhancing local, sustainable and plant-forward options, and creating local employment opportunities, we’re excited about this partnership and can’t wait to get started.
James Bisgrove, Commercial & Marketing Director, Rangers F.C., said:
Following an extremely competitive tender process, the innovative proposal and commercial offer from Levy stood out as a strong fit for Rangers Football Club and our supporters.
We recognise Levy’s impressive global credentials, including at other top-tier UK football stadiums and venues such as Stamford Bridge, Tottenham Hotspur Stadium, Villa Park, Aviva Stadium and OVO Hydro here in Glasgow.
The Rangers board is excited by the potential of this new partnership with Levy and the innovation they will undoubtedly bring to the catering offering both on match days and non-match days at Ibrox Stadium. The commercial opportunity for the club is vast given the innovative profit share model we have agreed, with the majority of profits being retained by Rangers.
About Levy UK + Ireland
Levy UK + Ireland is the catering and hospitality partner to many of the UK’s iconic sport, leisure, heritage, performing venues, conference and exhibition centres. Their recipe for success is to create celebrated food and drink experiences and putting their partners and guests first. They are the name behind great experiences #LevyExperience.
Through focusing on delicious food, great atmosphere and legendary service, Levy provides individual character to each of their clients, including The Championships, Wimbledon, Twickenham Stadium, Chelsea Football Club, ExCeL London and The O2.
Their guest-facing brands are moulded personally to clients and this expertise stretches beyond catering services, with businesses including Keith Prowse, Lime Venue Portfolio, Payne & Gunter and LSS being market leaders in corporate hospitality, sales and marketing, event catering and venue facilities management.
Operating in the UK since 2007 (and for over 30 years in the US), Levy have built up a reputation for excellence in all of these exciting environments, through the passion and expertise of their dedicated specialist teams. This gives them the flexibility to work to individual venue needs, whether it’s a renowned stadium, a busy conference centre or an awe-inspiring castle.
Source & imagery, courtesy: Levy UK+I