Sodexo Live! unveils world’s first Christmas pitch side experience at Hampden Park

Sodexo Live!, the venue partner to some of the most famous stadia across the UK, including Hampden Park, is offering Christmas events with a difference this festive season, in the form of dining in exclusive hospitality domes situated on the edge of the pitch of Scotland’s National Stadium.

Available for the Christmas Party season, the clear domes seat six people and are available for private hire for three hours. There is a choice of a five-course taster menu or a grazing menu option, all dishes use in-season, locally sourced dishes specifically crafted by Sodexo Live!’s team of talented chefs.

Guests receive VIP treatment from arrival, with a welcome glass of champagne, an exclusive behind-the-scenes look at the home side’s changing room and the opportunity to have a personalised message displayed on the scoreboard.

Rebecca Kane Burton, CEO at Sodexo Live! UK&I, said:

Sodexo Live! is committed to delivering memorable experiences all year round, but we believe Christmas should be extra special, which is why we have launched our exclusive first-class pitch side dining experience.

What better way to enjoy a football-inspired festive event with the family, office party or Christmas get-together with friends. The domes are just one example of how Sodexo Live! does things differently in the marketplace.

Sodexo Live!’s Rebecca Kane Burton had a fireside chat with Katie McIntyre during the 2023 ALSD International Conference & Exhibition for which Sodexo Live! was a main sponsor. Katie will be joining Rebecca at Hampden Park for the Women in Football event on December 5. On-demand videos of all plenary and tech track sessions will be available to attendees and members later this month.

Scottish Football Marketing Commercial Director, Brendan Napier, said: 

One of the priorities for the Scottish FA is to provide memorable fan experiences for Scotland supporters and this innovative new initiative from Sodexo Live! undoubtedly delivers this. By bringing fans right to the heart of Hampden Park for a unique dining experience, Scotland supporters can treat themselves to an unforgettable evening where they can make yet more treasured memories at the national stadium.

“Transforming Limitations into Innovation: Reimagining Hospitality at Hampden Park’s Historic Venue” panel session at ALSD International 2023 with moderator Jessica Gaffney, GM, Wavework, and speakers Kathryn Morgan, Business Development Director, Sodexo Live!; Rucelle Soutar, Chief Financial Officer, Scottish Football Association; and Roy Westwood, CEO & Director of Strategy & Innovation, Forward Associates

A long-term partner since 1999, Sodexo Live! has been continuously supporting Scotland’s national stadium with services such as catering, retail, hospitality, conferences, events, marketing and sales.

Sodexo Live! also works with additional stadia across the UK, including Blackburn Rovers FC, Everton FC, Brighton & Hove Albion FC, Fulham FC, Newcastle United and Preston North End. It is also venue partner to Ascot Racecourse, ACC Liverpool and Henley Royal Regatta to name a few.

For more information on the Pitchside Domes experience, see:

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 featured 400+ attendees, who benefitted from a very special tour of The Etihad Stadium, complimented by a high-level conference, exhibition and networking events. This year’s edition also featured the inaugural Tech Symposium and a Fan Experience breakout delivered by IIFX.

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