Mercedes-Benz Stadium launches new premium seating

In August, Mercedes-Benz Stadium (MBS) will launch a new premium seating option in the AT&T Perch on the stadium’s 200 level. Building off the 2022 success of the Maybach Terraces and Delta SKY360 Terraces, the AT&T Lofts will create additional premium, yet intimate seating options for fans complementing existing premium areas including clubs, suites, loge boxes and terrace spaces.

The new AT&T Lofts, located in the west end zone, consist of five private or shared areas accommodating between 18-40 people and will be equipped with flexible lounge seating, an all-inclusive menu, and a personal attendant for all Mercedes-Benz Stadium events.

Vice President of Stadium Events and Premium Sales, Doug Roberts, said:

Since opening the stadium, it’s been part of our culture to ask our fans for feedback on ways we can enhance their experience. We’ve discovered that many fans are looking for options with maximum flexibility.

As part of our listen and respond philosophy, we want to continue to provide spaces beyond traditional clubs and suite seating that can be nimble and change as our guests’ needs change. This product is designed to be flexible to meet the desires of our fans.

For the remaining 2023 calendar year, the AT&T Lofts will be sold on an event-by-event basis at a rate comparable to suites on a per ticket basis and will vary depending on set up and the event.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating, sustainability and technology taking centre stage.

Roberts added:

Our plan is to be flexible to market demand and be able to sell on an annual basis for Falcons and United, as well as offer on an event-by-event basis. We will continue to evaluate how the spaces are being used and adjust as needed.

For renderings of the new AT&T Lofts, click here.

Source & imagery, courtesy: Mercedes-Benz Stadium