MMC secures €2.5m to boost 3D Digital Venue’s international growth

Caixa Capital Risc, CriteriaCaixa’s venture capital manager, has led a series A financing round of €2.5 million from the technology company MOBILE MEDIA CONTENT (MMC), which focuses its activity on digitising sports and cultural venues (creating 3D models) to automate the production of content and distribute it through the 3D DIGITAL VENUE SaaS platform.

The operation has also had the participation of the Ministry of Science and Innovation, Spodeal Capital, Limorent, the current shareholders and the founding partners.

The financing round will help driving the growth and international consolidation of the 3D DIGITAL VENUE platform, increasing its penetration in the global events market, and developing new value-added services that will allow the company to deploy new business models based on the digital economy and the Metaverse.

Check out the “Powering Online Premium Sales With New Digital Channels” webinar with 3D Digital Venue’s Francis Casado online here

The 3D DIGITAL VENUE platform offers various services and technological solutions to increase the online conversion of products related to events: single tickets, season tickets, VIP experiences, promotion of new stadiums, etc.

As an example, 3D DIGITAL VENUE allows, when purchasing a ticket for a match, the user to sit virtually in any of the available seats and check the panoramic view from the chosen seat, while making the purchase from their mobile device.

The content extracted from the 3D model is integrated and distributed through the already existing channels managed by the ticketing platforms of theatres, sports clubs, leagues or major competitions.

Driving international growth

Currently, 3D DIGITAL VENUE, with offices in Barcelona and San Francisco, provides service to thousands of events in 18 countries. More than half of its business comes from the 5 professional leagues in the American market: NBA, NFL, NHL, MLB and MLS.

In Europe, it has a wide presence in sports clubs of the different professional football leagues, such as LaLiga, the Premier League, Serie A, or in motor sport events such as Formula 1.

3D Digital Venue is a regular Exhibiting Sponsor at our ALSD International series of events, with their focus on optimising revenue through New Builds, Renovations and Service Expansions. See what you missed at ALSD International 2022 online here.

Since its creation, the company has obtained several national and international recognitions, such as selection for the Sports Tech Tokyo Program, best technology company at Ticketing Business Forum, best technology solution at Major Events International Summit, best innovative startup at World Football Summit or award for the best collaboration between sports entities from the Microsoft Global Sports Innovation Center, among others.

3D Digital Venue is a longstanding VIP Sponsor of Sports Venue Business (SVB). For more information on their industry-leading solutions, simply click on the banner below…

Image (top): Michele Marino and Francis Casado Mobile Media Content / 3D Digital Venue platform

Sports Venue Business organises and delivers ALSD International – the leading event & 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

The 2022 event featured a high-level conference, an exhibition showcasing industry-leaders, networking events and a very special tour of Tottenham Hotspur Stadium powered by THFC and Levy UK + Ireland. Details on ALSD International 2023 to follow soon…

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments



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