SoFi Stadium and Hollywood Park debut Samsung’s Dreamground

As the world finds ways to safely open up to concerts, sporting events and other live experiences, Samsung is marking the moment with SoFi Stadium and Hollywood Park by debuting Dreamground, a live AR experience that fosters creativity and exploration. 

The Dreamground experience is now accessible at Hollywood Park, the near 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, California.

Consumers want meaningful experiences that are tailored to them. Samsung, with the breadth and depth of its connected products and services working together, enables these experiences and much more to bring the magic of human connection to life.

Dreamground is both a physical and digital playground through a combination of physical structures, on-screen animation and custom AR functionality. 

Explore, Create and Play in Dreamground

Visitors are invited to build an immersive digital world around them with persistent AR elements, all through their mobile phone.

Explore: At Hollywood Park, there are sculptures and floating portals that allow guests to explore immersive worlds around them via their smartphone. Look for Bubbloonland, Fluttering Forest and Crystal Galaxy and see what other visitors have created in the space beforehand.

Create: Add your own virtual elements to the sculptures. Place and spawn interactive elements on any surface or draw midair to make custom floating creations.

Collaborate and Play: Visitors can place Dreamground AR elements around them, see creations left behind by others or collaborate together with other visitors in real time. These elements live in the Dreamground experience for up to 24-hours so you can leave something beautiful behind for others, making each experience unique and building upon other visitor’s creations.

Express and Share: The AR creations and interactive face filters become unique content (photo and video) opportunities for visitors to share across social channels.

The Technology

Dreamground can also be accessed through a 4K film projected on the Infinity Screen by Samsung, the 70,000 dual-sided videoboard inside SoFi Stadium. Built for the future, the videoboard has the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters from centre to centre, each panel can be uniquely or congruently programmed with statistics, live and/or animated content.

Further, the Dreamground experience features portals that are exclusive to Galaxy 5G device holders on Verizon. These Galaxy 5G Portals feature 4K, 360 streamed video and ultra-high fidelity AR. The ability to explore and interact in high resolution and in real-time showcases the power of the high bandwidth and low latency of 5G. 

The experience is now available to both Android and iOS users. Dreamground at Hollywood Park has the same operational hours and parking as the stadium’s team store, The Equipment Room, and is open seven days a week, excluding event days.

Source & imagery, courtesy: SoFi Stadium / Samsung