ALSD partners with Conquer to showcase the tech reconnecting sports teams with fans

Conquer (formerly DialSource) has announced the launch of its fully transformed revenue engagement solution – built for the needs of modern revenue teams across the MLB, NBA, NFL, MLS and NCAA – and partnership with the Association of Luxury Suite Directors to showcase the technology reconnecting sports teams with their fans.

Conquer is a newly released omnichannel communication solution for sales and service teams on the Salesforce and Microsoft Dynamics 365 CRM platforms.

Bill Dorsey, Founder and Chairman of the ALSD, said:

With the industry reopening for live events, our member organisations are required to look at fan engagement and communications in new ways to capture all the revenue opportunities that are coming at them fast. We all know the pandemic dramatically accelerated existing digitisation trends, making them table stakes now for reaching your customers when and where they want to be.

By enhancing both sales engagement and customer experience through increased productivity, improved visibility, and greater operational agility — Conquer is working to solve critical requirements for modern revenue teams and professional sports teams looking to re-engage fans and manage sales now that stadiums are opening back up.

Jason Green, Chief Ticketing Officer at the Los Angeles Clippers, said:

With Conquer, we have been able to focus on driving both autonomy (during WFH) and results. Our goal was not just to hit our call or activity numbers, but to drive real results. By doing that, not only did we see a 20% increase in activities, but a 40% increase in results.

As a high performer on G2, a leading solution for professional sports teams and over 450 5-star reviews on the Salesforce AppExchange, Conquer is a trusted solution used by teams such as the Detroit Tigers, Sacramento Kings, New York City Football Club and Los Angeles Clippers to name a few.

The sales process has changed dramatically over the last year due to shut-downs and work-from-home orders. Many sellers transitioned into digital-first sales models. However, enterprises are still struggling to enable sales and service teams in this new business environment.

As Gartner, the industry analyst firm, noted, 41% of sales leads believe focusing on enablement to support virtual selling is the most critical success factor for their organisations in the next six months. Forty-nine percent of this group also believe that accelerating early pipeline and lead generation and management are most critical to their success in the coming six months. These are the challenges that Conquer addresses.

Tim Harris, VP of Marketing at Conquer, said:

We are focused on improving how to connect sellers to fans in meaningful ways. Conquer is about helping sales teams defeat the daily frustrations and busywork associated with managing fan communications and updating CRM, while accelerating their ability to connect, sell and serve.

Meeting the challenge

Buyer expectations have also changed over the last year. They now expect a more personalised, consistent experience and the ability to form a relationship with the company. Unfortunately, most of today’s tech remains segmented, leading to operational issues, duplicate data and compliance challenges that destroy the ability to provide customers with a seamless, personalised buying experience.

Conquer’s technology solves these problems. The solution makes it simple to plan, execute and optimise every customer interaction directly within the CRM platform that businesses already use today. Conquer eliminates the data silos and complex integration issues created by other platforms and provides buyers with the connected experience they expect.

Dorsey added:

These are the types of partnerships the ALSD gets excited about putting in front of our audience because they fill a critical need for the teams. It’s a no-brainer for ALSD to partner with Conquer on content for the 2021 ALSD Conference and Tradeshow and throughout the year to provide more teams with access to these best practices.

Conquer is a comprehensive communications solution. The application includes voice, email, text and social channels to streamline communications. Conquer Outcomes and Analytics provide a way to capture and measure touchpoints within CRM, and additional capabilities are possible through an API-first integration approach.

Conquer makes it easy to deliver a cohesive, consistent customer experience across both sales and customer support. It helps teams simplify and enhance the human process of building relationships, giving sellers the context they need to position themselves as trusted advisors. Leveraging Conquer to demonstrate an understanding of customer needs, teams gain the agility and insights needed to win, expand and retain fans at record speeds.

For further information on ALSD and the ALSD Conference & Tradeshow 2021, click here.

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The next edition of ALSD International is being hosted by Liverpool Football Club September 6-7 and will feature a high-level conference, exhibition and networking events, as well as tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. 

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