ALSD Webinar: A Path Forward for Suite Sales

Dan August of the Los Angeles Rams, Scott Spencer of Suite Experience Group, and the ALSD’s Jared Frank discuss current suite marketplace trends and a technology to better market and sell single-event suites in response to those trends.


Suite leases continue to prove challenging to sell against the backdrop of changing buyer behaviours and preferences, as well as the accelerating shift to online marketplaces. As a result, many teams are adapting their premium sales strategies to include more single-event suites and expand their digital presence to drive sales.


In this latest webinar from the Association of Luxury Suite Directors (ALSD), learn from the Los Angeles Rams, among the most innovative teams in this arena, who recently collaborated with Suite Experience Group to launch, which allows buyers to view and purchase suite inventory directly on the site.


Introduction/Housekeeping Notes: 0:15

Overview of Suite Market Trends: 4:41

Influences from Outside Industries: 7:12

Making the Buying Experience Easier: 8:57

The First End-to-End Technology Platform for Suites: 9:39

Threats to a Sports Team in the On-Demand Economy: 11:17

SoFi Stadium Suite Portfolio: 13:18

A Larger Digital Point of View: 16:35 User Journey: 18:45

Who Is Responsible for What?: 22:35

The Back-End Magic: 23:55

Single-Game Rentals as Part of a Larger Strategy: 25:17

ROI Analysis/Justifying Expenses: 27:12

How to Get a Suite Pro Demonstration: 28:52

Overcoming Internal Hurdles: 29:57

The Entire Suite Experience Group Ecosystem: 32:45


Event Moderated By: Jared Frank, Publisher, ALSD. Presenters: Dan August, VP of Ticketing & Strategy, Los Angeles Rams and Scott Spencer, President, Suite Experience Group.


The ALSD published this venue solution in partnership with Suite Experience Group.




#hospitality #PremiumSales #PremiumSeat #sportsbiz #SportsHospitality #stadia


The next edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – is being hosted at the home of the newly crowned Premier League champions, Liverpool Football Club’s Anfield Stadium, October 12 & 13, and will examine how to increase revenue through new builds, renovations, service expansions and technology, and how to recoup lost revenue post COVID-19.



The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.


#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector


#ALSD – Leading the Premium Seat sector for the last 30 years




#sportsvenuebusiness – The leading platform for sector news, views & developments

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