- July 7, 2026
- Posted by: SVB
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Spanish La Liga club Valencia CF is continuing to expand its premium offerings with the launch of its seventh hospitality product for the Nou Mestalla stadium, the Silver Club.
Since the start of the sales campaign led by Legends Global, Valencia CF’s partner, the response from the local market has confirmed the high level of interest in the Nou Mestalla stadium project, particularly its Hospitality offering.
Valencia is currently targeting moving into the under-construction stadium, which will have a capacity of just over 70,000 for the start of the 2027–28 season.
Designed to transform every match into an exclusive experience, the program features a wide range of premium services and personalised attention.
With Silver Club, Valencia CF is introducing a new Hospitality option for fans who want to enjoy football in a more exclusive setting.
The package includes an individual seat located along the halfway line, available on both the West and East sides of the stadium, providing outstanding views and enhanced comfort.
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience across the sports and entertainment ecosystem – is being hosted at Everton FC’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, with Aramark on board as the Diamond Partner. An Opening Night Icebreaker will kick things off in style at Liverpool FC’s iconic Anfield Stadium on September 30th.
Sold via seasonal contracts, Silver Club seats include access to exclusive hospitality areas—both indoor and outdoor—and catering services before, during, and after every match, ensuring the experience begins well before kick-off and extends beyond the final whistle.
Furthermore, the culinary offering—developed by Aramark, the Club’s catering partner—is meticulously curated and aligns with the standards found in major international stadiums.
With the launch of Silver Club, Valencia CF continues to expand its Hospitality portfolio, offering a range of premium experiences tailored to different preferences and needs, while further establishing the Nou Mestalla as one of the most ambitious and innovative stadium projects in European football.
Back in late 2025, Valencia CF announced an agreement with Elevate, a global leader in sports and entertainment consulting, to drive the commercialisation strategy of the Nou Mestalla naming rights. This collaboration marked a decisive new step in the Club’s long-term vision, as it prepares to inaugurate its new stadium in the summer of 2027 — a venue that will generate new revenue streams to drive both economic and sporting growth for decades to come.
Source & imagery, courtesy of Valencia CF
SVB LIVE provides an unrivalled global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
