IGNITE Experiences announces six-year partnership with the Kia Oval centred on brand-new premium hospitality space

IGNITE Experiences has announced a new six-year partnership with the Kia Oval, running until the end of the 2031 cricket season. The agreement will see IGNITE and the Kia Oval collaborate to design, launch and operate a brand-new, purpose-built premium hospitality  space, currently under construction at the historic London venue. 

This flagship development will sit at the heart of the partnership, offering guests an elevated, contemporary and talent-led experience across international and domestic cricket fixtures, as well as select year-round events. The new space forms part of a shared ambition to redefine what premium hospitality can look and feel like at one of the country’s most prestigious sporting grounds. 

Rob Fee, Managing Director, IGNITE Experiences, said:

“Partnering with the Kia Oval is an exciting moment for us at IGNITE. We’re passionate  about delivering premium, talent-led experiences, and this new space gives us a rare  opportunity to do something genuinely distinctive at one of the UK’s most renowned venues. We’re looking forward to working closely with the Kia Oval team over the coming seasons to bring this vision to life.” 

John Tunley, Head of Merchandise, Hospitality and Premium Sales, The Kia Oval, said: 

“We’re pleased to be partnering with IGNITE Experiences on this long-term project. Their  reputation for delivering high-quality guest experiences complements our vision for the Kia Oval’s guest offering. We’re excited to develop this together and to welcome guests into a completely reimagined environment.”

Further details, including the official unveiling and launch of the new premium space at the home of Surrey County Cricket Club and England Cricket, will be shared in due course. 

The 2026 SVB LIVE Conference & Exhibition – with its focus on elevating the live experience through pillars including Hospitality and Premium Sales & Experiences – is being hosted at Everton’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, and will include three VIP Venue Tours.

About IGNITE Experiences 

IGNITE Experiences delivers high-end, experience-led hospitality across some of the biggest sporting and entertainment events in the UK and beyond. Partnering with leading venues and rights holders, IGNITE curates premium, talent-led matchday and event experiences built around exceptional service and guest engagement. The company will also launch a new multi-venue premium hospitality concept next year, further expanding its presence across the industry. 

Source & imagery, courtesy of IGNITE Experiences

SVB LIVE provides an unrivalled, global community, with opportunities to network, collaborate and explore new possibilities year-round.

Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.

#SportsVenueBusiness – The leading global platform for sector news, views & developments

#SVBLIVE – The leading global series of events for the live experience industry