- April 8, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
On Location, a global leader in premium experiential hospitality, has appointed Shawn Doss to the role of Chief Revenue Officer. Doss will join On Location in early May, reporting to Ed Horne, On Location’s Chief Operating Officer, and will be based in London. On Location was recently acquired by TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Shawn Doss joins On Location from sports consultancy Elevate, where he was Chief Business Officer, International, bringing over 15 years’ experience working in senior roles within sports hospitality sales and business development. He was the first employee of Elevate Sports Ventures in January 2018, and was responsible for leading business development and serving as the lead liaison for the agency’s international clients.
In his role at On Location, Doss will be responsible for optimising global sales resources and structure across On Location’s business, with the company’s sales leadership and enablement teams reporting to him. He will also oversee ticketing, pricing and yield management, driving commercial strategy to accelerate business growth.
Paul Caine, President, On Location said:
“We are welcoming Shawn to our team in a period of strong, sustained global momentum for On Location. He will be a stellar addition to our incredibly strong senior leadership team, as we transform sports hospitality, creating and delivering incredible experiences for our guests and maximising value for partners.”
Ed Horne, Chief Operating Officer, On Location, said:
“Shawn’s front-line strategic sales and business development experience will power new commercial strategies and further growth across our company. His first class relationships across the industry, track record of innovation, and delivery of transformative results for global clients, is one of the strongest in our industry.”
In 2024, On Location announced a multi-year extension of its global hospitality partnership with the National Football League (NFL), solidifying the company’s standing as Official Hospitality Provider of the NFL through 2036, and separately, announced with FIFA its appointment as the Official Hospitality Provider of the FIFA World Cup 26™, which will take place across Canada, Mexico and the USA next summer. In 2021, On Location signed a three-event deal with the International Olympic Committee (IOC) to be the official hospitality provider for the Olympic and Paralympic Games in Paris 2024, Milano Cortina 2026 and Los Angeles 2028.
SVB LIVE events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Interiors & Fit-Out, Sustainability and Technology. The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, October 6-7, with the next Networking Event taking place in Fulham Pier’s new Riverside Stand on June 4th.
Before Elevate, Doss held various executive and leadership roles with sports franchises in the NFL, NHL and NBA, and served as a consultant to the President of the 49ers, working on various off-field business growth initiatives. He consulted for Legends and Atlético de Madrid, where he grew hospitality revenue by over 33 percent prior to its inaugural season in the brand-new Wanda Metropolitano Stadium, now Riyadh Air Metropolitano Stadium.
As Vice President of Ticket & Premium Sales & Membership Service with Prudential Center and the New Jersey Devils, Doss pioneered the first-ever flex membership program in sports, generating over $3 million in ticket revenue during the 2015-16 campaign. Prior to this, Doss worked with the Atlanta Hawks and Phillips Arena, the Atlanta Thrashers, Phoenix Coyotes and Jobing.com Arena. Doss was a main driver behind the Hawks becoming the first team in all of major professional sports to truly institute dynamic pricing in ticket sales.
Doss has a bachelor’s degree in Finance from Pennsylvania State University and an MBA from Columbia University.
About On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivalled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more.
An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
SVB LIVE events are organised by Sports Venue Business – the leading platform for sector news, views and developments – and feature Global Networking Events, a webinar series and the annual SVB LIVE Conference & Exhibition.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
