- February 27, 2025
- Posted by: SportsV
- Categories: Event News, Featured Articles, Features, Home News, Industry News, News, Press Releases
The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park – home of English Premier League side Aston Villa Football Club – on October 6th and 7th, putting networking and knowledge-sharing front and centre. The industry-leading event will feature not only a very special tour of Villa Park but also an Opening Night Icebreaker on October 5th and the inaugural SVB LIVE Awards.
Organised and delivered by Sports Venue Business, the SVB LIVE series of events provide an unmatched, year-round networking and knowledge-sharing platform, focused on elevating the live experience through:
- Architecture & Design
- Commercialisation (Event/Venue)
- Customer Journey
- Fan & VIP Experience
- Hospitality, Interiors & Fit-Out
- Premium Sales & Service
- Sustainability
- Technology
Content is led by the SVB LIVE Advisory Board, featuring a host of C-suite executives from clubs & teams, stadia & arenas, leagues, etc.
The offering includes:
• The annual SVB LIVE Conference & Exhibition
• SVB LIVE Global Networking Events (APAC and European editions)
• A Webinar Series
• The year-round SVB LIVE Business Club
The annual SVB LIVE Conference & Exhibition sees C-suite industry professionals from across the sports and live entertainment landscape coming together to discuss and dissect the trending topics, best practices and latest developments, and getting to see industry-leading products, services and solutions firsthand.
2025 SVB LIVE Conference & Exhibition
The must-attend 2025 SVB LIVE Conference & Exhibition is taking place at Villa Park, home to English Premier League side, Aston Villa Football Club, in Birmingham, UK, on October 6th and 7th, and will include a very special tour of this recently redeveloped venue.
The SVB LIVE series of events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Interiors & Fit-Out, Sustainability and Technology. The 2025 SVB LIVE Conference & Exhibition is being held in the Lower Ground within the Holte Stand at Villa Park Stadium on October 6th and 7th.
Information on additional venue tours, i.e. the Opening Night Icebreaker on October 5th, the SVB LIVE Awards and second stadium tour, will follow in the coming days.
Early bird ticket sales will go live next week. Email: cass@sportsvenuebusiness.com to be among the first to receive details on the limited tickets and special delegation rates.
Sponsorship & Exhibitor Opportunities
Align your brand with SVB LIVE and gain industry-wide exposure through unmatched sponsorship and exhibitor opportunities.
SVB LIVE 25 Exhibitor Sponsor Brochure
Attendees benefit from unrestricted access to:
- All conference sessions
- The exhibition halls showcasing industry-leading products, services & solutions
- Behind-the-scene venue tours, including the Opening Night Icebreaker on October 5th
- F&B (breakfast, lunch, tea/coffee, etc.)
- A year’s subscription to the SVB LIVE Business Club
- The SVB LIVE Awards ceremony
- Discounted rates for SVB LIVE Global Networking Events throughout the year
Confirmed speakers to date include:
- Claire Harkness, Operations Director, Coventry Building Society Arena
- Vicky Jaycock, Head of Premium Sales – New Stadium, Everton
- Marc Lee, Sales Manager, Principality Stadium Experience (PSE), Welsh Rugby Union
- Jen Mitchell, Managing Director – Arenas, NEC Group
- Lisa Turton, Head of Premium Sales, first direct Arena Leeds
- Laura-Marie Worsey, Head of Hospitality & Catering, Aston Villa
Industry-leaders including 20.20 Ltd, Accredit Solutions, Axess, Bundeling, Dawnvale and Global Payments are among the sponsors already confirmed.
Host venue
Aston Villa Football Club is an English Premier League club based in Birmingham, UK. The club, established in 1874, have played their games at Villa Park, their home since 1897. Villa is one of the founder members of the Football League (1888) and later the Premier League (1992).
Villa Park has hosted World Cup and European Championship football, it has staged more FA Cup semi-finals than any other venue, England have played there 11 times over the course of three different centuries, it was the stadium where the last-ever UEFA Cup Winners’ Cup final took place.
A new era for Villa Park
Villa Park is home to a rich heritage and unique atmosphere that the Club wants to celebrate, expand and enhance.
The redevelopment of Villa Park will not only benefit Aston Villa fans and players but also make a difference beyond the stadium grounds. To do this, the Club are developing a wider masterplan for Aston in collaboration with Birmingham City Council and the West Midlands Combined Authority.
Aston Villa have developed a series of aspirations that underpin this new era for Villa Park, demonstrating what is important to the club, fans, and the local community.
These aspirations are:
- A stadium that is for more than just football
- A catalyst for local regeneration
- An integrated destination for the Midlands
- A dynamic public area for the community
- Inspiring a new generation of football fans
Aston Villa wanted to redevelop Villa Park and its wider site to become a best-in-class football stadium, enhancing the fan experience and optimising revenue.
The Club were granted planning approval from Birmingham City Council in December 2022 for phase one of the redevelopment and expansion of Villa Park – to create a world-class sports and entertainment venue and a thriving community hub.
The bold regeneration project is set to build on the Club’s 150-year heritage, while also creating the fan experience zone of the future.
Expected to go live at Christmas 2025, the new project includes the launch of The Warehouse, a new multi-use venue set to become a centrepiece of the matchday experience and a hub for year-round entertainment, along with a new ticketing office, improved plaza in the North Grounds, and expanded footprint of the club shop.
Admission to The Warehouse will be free for ticketed supporters on matchdays, when the venue becomes the largest beer hall in the Premier League – a vibrant space to connect, enjoy a pint, and soak in pre-match excitement with state-of-the-art LED lights and flat-screen TVs.
Beyond matchdays, The Warehouse will transform into the Midlands’ premier concert venue and event space. The 3,500-seater venue will host world-class performances, from live music and sporting events to community activities, creating a versatile space for audiences of all kinds.
In Spring 2024, 20.20 were appointed to help Aston Villa redevelop its premium hospitality offer, aiming to provide guests with a much broader selection of fine dining and exclusive experiences ready by the start of the following season – the Club’s 150th Anniversary Season.
The scope spanned seven spaces within The Trinity Stand, home to the The Oak Room, Chairman’s Suite, Trophy Suite and Legends, all requiring unique narratives, design concepts, custom furniture and most importantly, beautifully layered storytelling.
These premium spaces have luxurious interiors grounded by a narrative unique to the location and history or the club. Villa Park and the club itself are steeped in history.
20.20 worked together with Levy, CAA ICON and ITS Interiors.
The SVB LIVE series of events are organised by Sports Venue Business – the leading platform for sector news, views and developments – and feature Global Networking Events, a webinar series and the annual SVB LIVE Conference & Exhibition.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
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