Club Chelsea’s new premium offering the Dugout Club

Club Chelsea will now offer fans the chance to sit directly behind the home and away dugouts at Stamford Bridge, giving supporters the ultimate sporting experience.

Starting from Chelsea’s first home game of the 2023/24 season against Liverpool on Sunday 13 August, supporters can enjoy luxury padded seating just metres from the players and managers.

With the new hospitality option at Stamford Bridge, guests can watch the teams warm up while being front and centre of all the action for the entire 90 minutes, followed by post-match pitchside access.

Alongside this, the Dugout Club package offers Club Chelsea hospitality before and after the match, allowing guests to enjoy the very best of the Bridge.

Book your Dugout Club package for the game against Liverpool here

Source & imagery, courtesy: Chelsea FC

ALSD International 2023 will take place at Manchester City’s Etihad Stadium October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium sales & service, and technology taking centre stage.

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).


ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will feature the inaugural Tech Symposium and a Fan Experience breakout being delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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