- April 28, 2023
- Posted by: SportsV
- Categories: Case Studies, Featured Articles, Features, Home News, Industry News, News, Press Releases
The O2 has launched ‘The Residence’, an exclusive VIP members club with a 300-person capacity at the world’s most popular music, leisure and entertainment venue, designed to change the way customers experience live events. Opening late 2023, The Residence will offer members exclusive access to some of the best views in the house for every public event at The O2 – from chart-topping legends and comedy superstars, to sporting greats and family fun.
Set over 1,150 square metres, The Residence will be located on Level 3 directly opposite the arena stage, providing breath-taking, uninterrupted views of the incredible headline acts, as well as offering industry-leading, exclusive experiences, including a first-of-its-kind retractable viewing platform named ‘The Walkway’.
Never seen before in a UK arena, The Walkway will be the ultimate spot to get fully immersed in the pre-show action and snap the perfect selfies, allowing members of The Residence to stand 70ft above the crowds and soak up at the atmosphere at the world-famous arena.
With intimate lounges and booths, a range of premium bars including a cocktail bar and a ‘floating’ champagne bar, and a 50-seat restaurant with an open kitchen serving specially curated menus, all set against stylish interiors, members can expect a sophisticated, luxurious experience at The O2’s hottest new members club – the ultimate space to entertain and be entertained.
Members will also be able to pre-book a range of dining or entertaining spots, including a secret snug space, to guarantee the ultimate unforgettable experience, or rock up and take a seat at the bar before enjoying world-class entertainment at The O2.
ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating sales & service, sustainability and technology taking centre stage.
Upcoming acts with headline shows in the arena include global superstars Madonna, The Chemical Brothers, Peter Kay, Fall Out Boy, Madness, Pete Tong, Romesh Ranganathan and many more.
We’ve seen a real shift in recent years of premium customers craving more shared spaces and immersive experiences, and so we’re excited to be able to cater to that with The Residence and bolster our already sold-out premium offering here at The O2. It’s our biggest investment in premium seating at the venue to date, and we know that never-before-seen features like The Walkway will create unforgettable, ‘wow’ moment for members and their guests. The Residence will be the most exclusive new member’s club at the world’s best venue, and we’re sure it will become the hottest ticket in town for enjoying live entertainment and that memberships will be highly sought after.
Matt Botten, Senior Director, Premium Seating at The O2 is one of 40 top industry executives sitting on the ALSD International Advisory Board. He will be sharing his insights on the evolution of ‘Premium’ during this October’s conference.
Nathan Kosky, Vice President – Europe, AEG Global Partnerships, added:
AEG strives to reimagine fan experiences globally – from BST Hyde Park to Coachella – but The Residence at The O2 is one of the most exciting developments anywhere in the world. We have a new take on what premium entertaining ‘should’ look like – this evolution will take customer experience at the venue to another level, and businesses can get in on the action. The business that takes brand ownership of The Residence, including The Walkway, will be able to engage with influential guests and further enhance their experience at a world-famous venue – and for others, entertaining has never been so exciting.
With memberships available to both consumers and businesses, the venue’s latest premium offering provides an exciting alternative to a full or shared suite, and a new option for those who want to entertain on a 1:1 or 1:2 basis – suitable for friends, family or clients.
A full premium experience, members will have access to The Residence pre- and post-show, and can also make use of valet parking, an exclusive VIP entrance to the venue, and a dedicated Account Manager to help make every event unforgettable. Individuals and businesses seeking a key to The Residence at The O2, or interested in taking on the naming rights, should get in touch here.
The Residence joins The O2’s range of Premium offerings, which span single event experiences as well as year-round access through annual memberships. From seats and suites to exclusive lounges, there’s something for everyone to make you and your guests feel like the stars of the show. For more information on the range of Premium experiences available at The O2, visit the website here.
2023 is set to be a stellar year at The O2 – fresh off the back of being crowned ‘Venue of the Year’ at the inaugural LIVE Awards, the arena will host headline performances from Elton John, Shania Twain, Madonna, Blink-182, S Club 7, Kevin Hart, and a monthly residency with Peter Kay.
An ever-evolving, day out destination, The O2 is also home to the roofwalk experience Up at The O2, Outlet Shopping with over 60 designer brands at up to 70% off RRP, London’s largest Cineworld, over 30 bars and restaurants and much more.
Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).
ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will also feature the inaugural ALSD International Tech Symposium and a Fan Experience breakout being delivered by IIFX.
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