The O2 launches exclusive new members’ club, The Residence

Set over 1,150 square metres, The Residence will be located on Level 3 directly opposite the arena stage, providing breath-taking, uninterrupted views of the incredible headline acts, as well as offering industry-leading, exclusive experiences, including a first-of-its-kind retractable viewing platform named ‘The Walkway’.

Never seen before in a UK arena, The Walkway will be the ultimate spot to get fully immersed in the pre-show action and snap the perfect selfies, allowing members of The Residence to stand 70ft above the crowds and soak up at the atmosphere at the world-famous arena.

With intimate lounges and booths, a range of premium bars including a cocktail bar and a ‘floating’ champagne bar, and a 50-seat restaurant with an open kitchen serving specially curated menus, all set against stylish interiors, members can expect a sophisticated, luxurious experience at The O₂’s hottest new members club – the ultimate space to entertain and be entertained.

Members will also be able to pre-book a range of dining or entertaining spots, including a secret snug space, to guarantee the ultimate unforgettable experience, or rock up and take a seat at the bar before enjoying world-class entertainment at The O_2. 

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating sales & service, sustainability and technology taking centre stage.

Upcoming acts with headline shows in the arena include global superstars Madonna, The Chemical Brothers, Peter Kay, Fall Out Boy, Madness, Pete Tong, Romesh Ranganathan and many more.

We’ve seen a real shift in recent years of premium customers craving more shared spaces and immersive experiences, and so we’re excited to be able to cater to that with The Residence and bolster our already sold-out premium offering here at The O₂. It’s our biggest investment in premium seating at the venue to date, and we know that never-before-seen features like The Walkway will create unforgettable, ‘wow’ moment for members and their guests. The Residence will be the most exclusive new member’s club at the world’s best venue, and we’re sure it will become the hottest ticket in town for enjoying live entertainment and that memberships will be highly sought after.

Matt Botten, Senior Director, Premium Seating at The O₂ is one of 40 top industry executives sitting on the ALSD International Advisory Board. He will be sharing his insights on the evolution of ‘Premium’ during this October’s conference.

AEG strives to reimagine fan experiences globally – from BST Hyde Park to Coachella – but The Residence at The O₂ is one of the most exciting developments anywhere in the world. We have a new take on what premium entertaining ‘should’ look like – this evolution will take customer experience at the venue to another level, and businesses can get in on the action. The business that takes brand ownership of The Residence, including The Walkway, will be able to engage with influential guests and further enhance their experience at a world-famous venue – and for others, entertaining has never been so exciting.