Cardiff City FC introduces self-ordering technology

Cardiff City FC has introduced self-ordering technology at its Cardiff City Stadium, launched in collaboration with catering partner, Levy UK + Ireland, the sports and entertainment division of Compass Group UK & Ireland.

The stadium, which has a capacity of over 33,000, will see kiosks added to traditional bar service. Visitors can now order refreshments from 13 till counter points and 19 self-order units, which increases the number of order positions by more than 50%. Orders can then be picked up from three collection points.

The technological improvements will speed up match day service times in the Grange End Family Stand and Upper Concourse South, with fans being able to pre-order their half time food and drink at the same time as pre-match refreshments.

James Wing, General Manager at Cardiff City FC, said:

The introduction of self-order units in parts of the stadium is really exciting, and just the start of technological developments across the ground. It will mean that spectators will experience quicker service, allowing more time to enjoy match day. We hope this new, user-friendly experience will enhance fans’ day out at Cardiff City Stadium.

Cardiff City FC has introduced self-ordering technology at its Cardiff City Stadium, launched in collaboration with catering partner, Levy UK + Ireland

Jane Byrd, Managing Director of Compass Cymru, said:

Technological enhancements at our venues, like Cardiff City FC, continue to improve the customer journey, and so we’re delighted to bring these new self-ordering kiosks to such a fantastic stadium. As well as the new technology allowing supporters to enjoy quicker service times, there is the additional benefit of being able to order and pay for pre-match and half-time food and drink in one transaction, which makes things simpler and more straightforward for all our visitors.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating sales & service, sustainability and technology taking centre stage. Levy UK + Ireland was the main sponsor of ALSD International 2022, hosted at Tottenham Hotspur Stadium.

Compass Group UK & Ireland

Compass Group UK & Ireland are the UK’s leading food and support services provider: the people behind the food, hospitality and services that brighten your day, make you smile and put a spring in your step. Operating in some 6,000+ locations across the UK & Ireland, Compass provides expert catering, cleaning and facilities management services to a range of clients and sectors across the country.

In the UK and Ireland, Compass are tens of thousands of talented people providing tasty, well-cooked food and support services to improve the health and wellbeing of workers, school children, hospital patients, military and visitors to the nation’s major sports and cultural events.

Compass Cymru is part of Compass Group UK & Ireland, with a focus on supporting the Welsh hospitality industry, championing local suppliers, and fostering the next generation of talent.

For more information, please visit:

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 will take place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will also feature a 1-day Tech Symposium, and a 2-day Fan Experience breakout being delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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