The Experience: Differentiating Premium Hospitality

Are the lines between premium and non-premium more blurred than ever, with all fans desiring an “experience”? Are you looking to redefine and distinguish “premium”, take your hospitality to the next level? If so, then this roundtable from the Association of Luxury Suite Directors, is for you.

ALSD talks with five hospitality gurus about the value gap in spaces and experiences, a shift in wealth, levels of luxury, unique premium gameday and non-gameday opportunities, moments of truth that impact the experience, and premium initiatives working in other industries.

Together let’s enhance hospitality in our venues and beyond.

Roundtable Leaders:

  • Erica Muhlenbruch, Director – Sport | Performance | Entertainment Studio, Burns & McDonnell
  • Kathy Burrows, Chief Innovation and Energy Officer, Sold Out Seating (SOS)
  • Peter Sorckoff, Founder & Chief Executive Officer, Seer World
  • Josh Liebman, Guest Experience Evangelist, ROLLER
  • Simon JC Nash, Owner & GM, Ohana Towels

Discussion Moderated By: Amanda Verhoff, President, ALSD.

The 32nd Annual ALSD Conference and Tradeshow – the world’s largest premium seating product & service event – features the Design & Build Forum, tours of UBS Arena and Barclays Center, nearly fifty breakout sessions and roundtables, over 100 speakers and networking with nearly every premium seating professional in North America and beyond. Joint passes are available to attend this and the ALSD International event, being hosted at Tottenham Hotspur Stadium. Email for more.

Sports Venue Business organises & delivers ALSD International, the leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions, on behalf of the Association of Luxury Suite Directors…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, sponsored by Levy UK + Ireland.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments



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