ALSD International: Bringing the industry back together

As the sports and entertainment sector begins reopening, Europe’s first in-person event – the hybrid edition of ALSD International – is preparing to provide attendees with insights and learnings surrounding increasing revenue through New Builds, Renovations and Service Expansions via innovations in niches including Premium Seating, Hospitality & Interiors, Catering & Concessions, Architecture, Design & Engineering and Technology, as well as Reopening, Rebuilding and Recovery. 

As a hybrid event, ALSD International – Europe’s leading conference and exhibition for the industry – will be welcoming both physical and virtual attendees, with the innovative event microsite – powered by Ungerboeck – ensuring optimised opportunities for networking, knowledge-sharing and engagement pre, during and post-event. 

With more than 200 attendees confirmed so far, including delegations from Ascot Racecourse, ASM Global, Mott Macdonald, Pacific Building, Sodexo and Twickenham/The RFU, it looks set to deliver two-days of getting back to business.

Hosting rights

The physical event is being hosted by Liverpool Football Club this September 6-7, with planned technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena Liverpool. 

The city is due to host matches during the Rugby League World Cup 2021, with both Anfield and M&S Bank Arena having secured hosting rights, followed by the World Gymnastics Championships Liverpool 2022 also being hosted at the Arena, located within the ACCL campus.

With two Premier League teams undergoing major stadium transformations, i.e. Everton Football Club will get underway with their new 52,888-capacity water-front stadium at Bramley-Moore Dock this summer, while Liverpool will progress with a full redevelopment of their Anfield Road Stand, there has never been a more opportune time to come together in Liverpool; the Northern Powerhouse. 

Oliver Wright, Head of Hospitality at Everton FC, is one of some 50+ confirmed speakers that will be sharing industry insights

Keynote speakers: Nick Sautner, CEO, Eden Park Stadium; Alan Gilpin, CEO, World Rugby; and Billy Hogan, CEO, Liverpool FC are set to share industry insights, while Rob Hunden, President, Hunden Strategic Partners will be giving his annual presentation outlining the sports & entertainment project developments around the globe.

Industry expert speakers 

Other high level speakers include: Shawn Doss, Executive Vice President, Elevate Sports Ventures, Jon Dutton, Chief Executive, Rugby League World Cup 2021, Becci Thomson, Head of Premium, Co-op Live, Tom Lynch, Business Development Director – Europe, ASM Global, Fabian Fischer, CBO, FC Bayern Basketball, Luca Scafati, Director of Operations, Euroleague, Liz Pattinson, Head of Property, Ascot Racecourse, Une Marija Jurkstaite, CBO, Zalgiris Kaunas, Andrew Billingham, Managing Director, YTL Arena Bristol, Rob Paddon, Venue Sales Director, Fulham FC, Tom McCann, Venue Director, Arsenal, George Vaughan, Head of Technology, Ascot Racecourse, Nils Braude, Managing Director, Twickenham Experience Ltd/The RFU, Andy Muggleton, Assistant Secretary – Commercial, Marylebone Cricket Club/Lord’s Cricket Ground, Oliver Wright, Head of Hospitality, Everton FC, Robert Fitzpatrick, CEO, The Odyssey Trust/Arena Resilience Alliance and Rob March, Director of Commercial, Chester Race Company.

Jon Dutton, Chief Executive, Rugby League World Cup 2021, is one of the latest to join the speaker lineup for this September’s ALSD International event. Picture by Allan McKenzie/ – 15/03/2019 – Commercial – Rugby League – RLWC Board Headshots – Quay West, Manchester, England – Karen Moorehouse

Projects in Focus

This September’s ALSD International event will deliver news and insights on projects including:

  • Ascot Racecourse’s latest redevelopment work
  • Ashton Gate’s Sports & Convention Centre
  • Chester Race Company’s multi-million-pound redevelopment
  • Construction progress on the brand new Co-op Live arena
  • Everton’s new 52,888-capacity waterfront stadium
  • Fulham FC’s Riverside Stand redevelopment, Fulham Pier
  • Developments at Euroleague Basketball and LaLiga venues
  • Liverpool FC’s Anfield Road Stand redevelopment
  • Lord’s Cricket Ground
  • SAP Garden, the new arena for Red Bull München and FC Bayern Basketball at Olympiapark, Munich.

Plus, after a pandemic that shuttered nearly all sports, in-person sports are back, and with them, new and improved facilities, Rob Hunden of Hunden Strategic Partners will take attendees around the world to show what facilities are going up, trends in different sports and facility types and add new research to get you talking!

Some of the entities having already confirmed their participation include: 20.20 Ltd, Ashton Gate Stadium/Bristol Sport, Athletic Bilbao, Bosch Rexroth, DAIMANI, Daplast, Everton, Ferco Seating, First Star Solutions, Formula 1, Forum Seating by Nowy Styl, Ground Control, Jump Studios, KSS, LaLiga, Levy, Leyton Orient, Marylebone Cricket Club/Lord’s Cricket Ground, OnePlan Events, Pacific Building, Populous, Qualflow Systems, Rangers, Restaurant Design Associates (RDA), SEATSERVE, Sodexo, Sports Travel & Hospitality (STH), Terraplas, The RFU/Twickenham, Tiger/YEGAM/Smart Buffet Ware, Triple Jump Technologies, Vector Foiltec, WilksonEyre and Ungerboeck/EventBooking, to name but a few.

365 community

In recent months, ALSD International has transformed from an outdated event-only model into a 365 community – the same as our US counterparts – to ensure year-round engagement, networking and knowledge-sharing. 

As part of this evolution, we delivered a virtual event back in March, which drew some 234 industry professionals to hear insights and learnings from 30 industry experts during three keynotes and seven panel sessions. Attendees were able to engage pre, during and post event via the microsite, just as they will be able to do for the upcoming hybrid event.

Membership includes a host of services, including introductions, networking, the posting of press releases, job vacancies, etc. A joint ALSD/ALSD International package is also available for those wanting to secure unrivalled exposure to the North American market.

The overarching objective of ALSD International is to act as a portal for industry professionals to share insights on overcoming the challenges, best practices and developments in the sector, to ensure a bigger, bolder future.

For further information, go to: or email 

ALSD International provides year-round insights and key learnings around increasing revenue through New Builds, Renovations, Service Expansions, Premium Seating, Hospitality, F&B, Technology and Reopening, Rebuilding & Recovery. For more information, click on the banner below…

The next edition of ALSD International is being hosted by Liverpool Football Club September 6-7 and will feature a high-level conference, exhibition and networking events, as well as technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena on the ACCL campus. 

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments

Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.