A digital experience for UROS LIVE Arena

Digitalisation is changing the event industry at a rapid pace and offers spectators the opportunity for an increasingly diverse event experience, even on site. Opportunities will also be seen in the new UROS LIVE arena, where Elisa will build telecommunications connections.

At the UROS LIVE arena, which will be completed in December, digital will make the event a truly shared experience, where the best aspects of the live event and broadcast will be combined.

In the multifunctional arena, video and other communications are transmitted on Elisa’s network, and the arena’s digital displays utilise the Hummingbird system developed by Elisa Videra to monitor the lifecycle of the displays and the need for maintenance.

Digitalisation enables arena audiences to experience new kinds of experiences and interactions during events.

Owe Ekman, Director at Elisa Videra, said:

Nowadays, it is possible to bring high-quality live images to digital screens and at the same time transmit video to the viewer’s phone. From your phone, you can, for example, monitor the scoring camera, rewind and slow down the broadcast views, and monitor live statistics. Involving the public in the course of the event is also smooth through good connections. Thanks to real-time, every spectator has the opportunity to have a customised event experience on site.

The telecommunications connections built by Elisa create a solid foundation for the development of the UROS LIVE arena event experience. Elisa Videra, on the other hand, supports the transmission of the digital event to the public on site and online.

Jussi Maaniitty, Head of Digital Business at UROS LIVE Arena, said:

In the UROS LIVE arena, we invest in the experiential nature of events and the added value brought by digital. With Elisa’s network solutions, we ensure stable and reliable telecommunications connections for arena events. In the future, we will also study the possibilities of new technologies in event production.

5G brings new opportunities to the event industry

The event industry will continue to benefit from the benefits of 5G technology, such as short latency and high network data transfer capacity. The UROS LIVE arena is also exploring the possibilities of a new generation 5G network. After the Helsinki metropolitan area, the people of Tampere are the most active users of 5G in Finland.

Images, courtesy: © SRV/Credit Tomorrow AB / Studio Libeskind/Aihio Architects

Kalle Lehtinen, Elisa’s Regional Director for Häme region, said:

In Tampere, the benefits of 5G have been discovered quickly and in the future we also want to enable the visitor of the UROS LIVE arena to have unique event experiences through new technology. In the arena environment, the 5G network would make it possible, for example, to connect the arena’s digital screens and create world-class mobile experiences for an audience of 15,000 people.

Arena information

The new UROS LIVE Arena will feature up to 15,000 seats, a top-class hotel, an international casino, extensive conference and meeting services together with numerous restaurants, while also providing an unparalleled digital experience. It will be completed in the Tampere Deck area in December 2021 and embodies the style of the celebrated American architect Daniel Libeskind of Studio Libeskind.
UROS LIVE arena’s boxes are located above the main spectator level of the arena. The venue has a total of 52 boxes, 46 of which are designed for 15-18 people. In addition, the venue has six larger boxes designed for 40 people and available for short-term rental use.

As Europe’s first multi-purpose arena, the UROS LIVE Arena will be ‘home’ for both Tampere ice hockey league teams, Tappara and Ilves, and the extensive partner network working in the arena will include the hotel operator Lapland Hotels, restaurant operator NoHo Partners, Veikkaus Casino and Lippu.fi.

UROS LIVE will be the main venue for the World Ice Hockey Championships in May 2022.

Source & imagery, courtesy: UROS LIVE

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