Elevate Sports Ventures grows European operation in partnership with Euroleague Basketball

Euroleague Basketball, the organising body of Europe’s elite club basketball competition, has announced a partnership with Elevate Sports Ventures, the best-in-class sports and entertainment consulting firm, to support global strategy, ticketing, fan and premium hospitality experience, and event management for the League’s showcase event, the Turkish Airlines EuroLeague Final Four.  

Via the partnership, Elevate will deliver industry-leading best practices in analytics and business intelligence in the areas of global, direct-to-consumer, digital marketing, ticket and premium pricing, sales and service, and more for Europe’s most renown international professional basketball League.

Additionally, given Elevate’s proficiency in professional sports and live event operations, the global agency will design a comprehensive strategy for in-arena and city-wide fan and premium experiences celebrating the Euroleague’s premier event, which historically draws more than 15,000 fans in attendance, an audience of over 150 million in global broadcasts  to more than 200 countries and territories, and 40 million on Social Media.

This agreement follows continuous ongoing efforts conducted by Euroleague Basketball in improving the customer experience at all levels, both in-arena and remote experiences, as a key factor to grow the league’s popularity and business performance

The partnership agreement between Euroleague Basketball and Elevate Sports was assisted by G2 Strategic, a leading sports marketing consultancy and Euroleague Basketball long-time business advisor having contributed in different strategic initiatives including the recent creation of the EuroLeague Business Operations & Club Services division.

Crowning glory

The Euroleague is the top European basketball clubs league where the best 18 teams of the continent, including global sports powerhouses like Real Madrid, FC Bayern Munich or FC Barcelona, participate during 8 months – October to May – to achieve a spot at the crowning event of the season, the Final Four. The EuroLeague has a global accumulated broadcast audience of 1.3B and a digital audience of 1.9B.

The league is present in 16 major European cities and is widely recognised as one of the most passionate and competitive leagues in the world of sports.

Euroleague will be running a panel session at both ALSD International – Virtual later this month and again at the main event in September, with Luca Scafati, Director, Business Operations, Euroleague Basketball being joined by Une Marija Jurkstaite, Ticket Sales Director & Chief Business Officer, BC Zalgiris Kaunas and Robin Gollbach, Head of Business Development, FC Bayern Basketball. Elevate’s Shawn Doss and G2’s Marshall Glickman will also be speaking at the physical event.


Jordi Bertomeu, Euroleague Basketball President and CEO, said:

We are extremely satisfied to be partnering with Elevate Sports, one of the biggest entertainment consulting firms, which has identified Euroleague Basketball as its ambassador in the European market. This partnership is built upon a common vision to innovate, an interest in re-imagining the premium experience, and dedication to engaging the fan in dynamic, new ways during the most important event of the season, the Final Four. Their enormous expertise with some of the most renowned sports properties, like the San Francisco 49ers, Philadelphia 76ers and the New Jersey Devils, shows the high level of professionalism that will help bring the Final Four to a new level. I would also like to thank our longtime collaborator Marshall Glickman and his company G2 Strategic for helping us reach this agreement.

Al Guido, Chairman and CEO of Elevate Sports Ventures, said:

We are proud to announce this partnership with EuroLeague Basketball, providing our agency the incredible opportunity to work alongside this global League in reimagining the EuroLeague Final Four. We are confident together we will amplify fan activations, premium offerings and partnership opportunities that will see the EuroLeague Final Four recognized as one of sports preeminent global events. Our goal at Elevate Sports Ventures is to use our people, process and technology to support and guide our clients, and their teams, brands, venues and properties, to emerge from this period positioned for success.


Elevate Sports Ventures is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organisations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG), Ticketmaster and Live Nation as partners in June 2018.

For more information, visit: www.ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIN.


Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organises the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament. The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV.

EB also organises a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

Euroleague Basketball made a revolutionary step forward at the beginning of the 2016-17 season when its premiere competition, the Turkish Airlines EuroLeague adopted a true European round-robin League competition format, while creating a joint venture with IMG, a global leader in sports, fashion and media, to manage the commercial operation at a global level.


The upcoming virtual and hybrid editions of ALSD International will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The newly-added virtual event will be held March 15, 2021.

The hybrid event, being hosted by Liverpool Football Club September 6-7th, will feature a high-level conference, exhibition and networking events, as well as tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. 

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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