Durham Cricket announce partnership with Seat Unique

Durham Cricket have announced a new four year partnership with Seat Unique, which will see the premium ticketing marketplace exclusively power Durham Cricket’s online hospitality and premium ticket sales.

Seat Unique is the premium ticketing marketplace where fans can buy official hospitality packages and premium tickets to live sports, music and cultural events. They work with clubs, venues and rightsholders to help fans securely access hospitality experiences anytime and anywhere through their 24/7 online service.

Through this strategic partnership, Seat Unique will exclusively power Durham Cricket’s hospitality and premium ticket sales in a four year deal. By using Seat Unique’s innovative software, Durham Cricket have digitally transformed the process of buying VIP matchday experiences, by bringing hospitality bookings online.

In collaboration with Seat Unique, Durham Cricket have expanded their VIP offering by creating a new premium ticketing category and stand called, The Seat Unique Terrace. The new category sits between standard tickets and hospitality, helping fans access premium seats without the added cost of luxury extras. Premium ticket holders will be seated in the 300-capacity Terrace, which has a prime viewing position directly behind the bowler’s arm. England v Sri Lanka ODI is the first game at Durham that will see fans in the new Terrace.

Dynamic pricing

The premium tickets are dynamically priced, meaning fans can secure the best seats at the best possible price. Packages can be compared easily on Seat Unique’s platform in a side by side view that sits all in one place. This gives fans greater control over their purchasing decisions.

By extending Durham Cricket’s hospitality options, Seat Unique are responding to current industry trends related to enhancing fan experiences. This focus is directly aligned to the company’s mission of building a trusted, user-friendly premium ticketing marketplace.

In comparison to traditional corporate bookings, Seat Unique’s modern tech approach enables fans to purchase hospitality in one slick, seamless and secure payment transaction.

Sales Director of Durham Cricket, Tom Seymour, said:

We are thrilled to be working with Seat Unique, who are true experts in digitalising every aspect of the hospitality and premium ticketing process. Their inventive software has provided a quick, easy and effortless solution for fans who want to buy VIP experiences wherever and whenever they want.

CEO & Founder of Seat Unique, Robin Sherry, said:

We are delighted to have partnered with such a prestigious club as Durham Cricket. The stadium hosts some of the most anticipated domestic and international fixtures, as well as concerts. We look forward to welcoming cricket and music fans to the new Seat Unique Terrace and using our technology to access all of Durham’s premium offerings.

Premium tickets for England v Sri Lanka ODI at Emirates Riverside Stadium are available to buy from £85 per person at Seat Unique: https://durhamcrickethospitality.seatunique.com/

Emirates Riverside is regarded as one of the most famous cricket grounds in the UK. The stadium is set to host some of the biggest music and sporting events of 2021, including not only the England and Sri Lanka’s ODI fixture but also An Evening with Michael Bublé.

Image & source, courtesy: Durham Cricket

For further information on Seat Unique, a Sports Venue Business client, simply click on the image below…

The upcoming virtual and hybrid editions of ALSD International will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The newly-added virtual event will be held March 15, 2021. For more, click on the banner below…

The hybrid event, being hosted by Liverpool Football Club September 6-7th, will feature a high-level conference, exhibition and networking events, as well as technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. NB: With the microsite now live, attendees can begin networking and sharing insights.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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