- January 14, 2026
- Posted by: SportsV
- Categories: Case Studies, Featured Articles, Features, Home News, Industry News, News, Press Releases
Olympia Events, part of Legends Global, and the team responsible for managing Olympia’s Heritage Halls alongside the new International Convention Centre and premium lounge launching in 2026, has brought food and beverage operations in-house. The news marks a significant move by the multi-venue complex and the premier live events company to create an unrivalled, elevated guest experience.
From 1 January 2026, the move will enable the team to deliver a distinctive, fresh and elevated approach to the culinary experience within its Heritage Halls, as well as the soon-to-open ICC and premium lounge, The Addison. The new in-house model, under Legends Global’s world-leading culinary and hospitality team, will support delivery of exceptional event experiences for organisers and guests.
Guests can enjoy a wide-ranging offering steeped in British provenance, using locally-sourced seasonal ingredients and with a strong focus on sustainability and environmental responsibility. As part of the move, there will be a complete refresh of the retail and catering units across The Grand and National Halls. From early January, visitors can expect a new line-up of premium dining concepts including Chicken Shack, It’s A Wrap, Bowl Me Over and London Kitchen. To further support this ambition, a new Executive Chef will be appointed in the coming months to lead and develop Olympia’s evolving food and beverage offer.
Rob Colegate, Food & Beverage Director, Olympia Events, said:
“Our top priority at Olympia is to enhance the customer experience at every touchpoint. Moving food and beverage in-house, under Legends Global, will help us achieve exactly that. This new in-house model allows us to further elevate our food and beverage offer, providing a broader range of high-quality and premium options for our customers across our Heritage Halls, new ICC and premium lounge, The Addison. It also gives us greater flexibility and creative control, ensuring our food and beverage experience continues to evolve in line with the scale, ambition and diversity of events hosted at Olympia.”
Stephen Cooper, SVP of Food & Beverage (Europe) at Legends Global said:
“Legends Global’s expansion into the London market continues at pace and the addition of Olympia to the portfolio is something that we are very proud of. Its 2026 opening is going to be game changing for live events and entertainment in London, which means the culinary offering will be setting a new standard, too. We have a talented team, who I believe are the best in the business. They come with unmatched experience, real vision and exciting ideas to innovate and elevate. We’re incredibly excited to be part of bringing this project to life.”
Legends Global is the premier partner to the world’s greatest venues, and a leader in venue hospitality and innovation in fan experience. Across Europe and the UK, the company partners with top-tier clubs and venues including Real Madrid CF, FC Porto, P&J Live, Wembley Arena and AO Arena. In addition, Legends Global oversees food and beverage operations at nine of the UK’s most prestigious racecourses, delivering premium hospitality on both race and non-race days.
Legends Global’s commitment to world-class food and beverage experiences is further demonstrated through its innovative partnerships, most recently announcing a multi-year agreement with Chelsea FC as official catering service provider at its Stamford Bridge and Kingsmeadow Stadiums, as well as bringing food and beverage operations in house at its iconic Wembley Arena.
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience through pillars including Food & Beverage, Premium Experience and Technology – is being hosted at Everton’s Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker on September 30th. Confirmed speakers include Rob Wicks, Managing Director, P&J Live; with Legends Global personnel and venues to be in attendance.
About Olympia Events
Olympia Events manages the historic venues at Olympia, a cultural and architectural landmark that has hosted extraordinary and remarkable events since 1886. From breathtaking consumer shows and thrilling sporting and music events, Olympia Events continues to bring world-class events to London, with its distinctive architecture and almost 140-year heritage attracting some of the best and boldest events in the UK.
In 2022, Olympia’s events business joined Legends Global’s extensive portfolio of 450 managed venues, ahead of the wider estate’s redevelopment. As this next chapter unfolds, Olympia’s iconic event spaces will remain at the heart of Olympia’s £1.3bn transformation into London’s newest entertainment destination, designed by Heatherwick and SPARCC for Yoo Capital and Deutsche Finance International.
Once completed, the iconic heritage halls will be complemented by a new International Convention Centre and premium lounge, managed by Olympia Events, 3,800-capacity live music venue managed by AEG Presents; London’s largest purpose-built theatre in almost 50 years, managed by Trafalgar Entertainment; two hotels operated by citizenM Hotels and Hyatt Regency; 30 restaurants, bars and eateries; Wetherby Pembridge, a new co-educational senior school; a boutique gym by 1Rebel, 550,000sqft of offices boasting some of the largest terraces in London, as well as new public spaces for visitors to enjoy.
The reimagined Olympia’s new venues started launching in late 2025, with the phased opening continuing throughout 2026 and 2027.
Stay tuned for future announcements at www.olympia.london
About Legends Global
Legends Global is the premier partner to the world’s greatest live events, venues and brands. We deliver a fully integrated solution of premium services, including feasibility and consulting, owner’s rep, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Our white-label approach ensures our partners remain front and centre while we harness the power of our global network – including over 450 venues, 20,000 events, and 165 million guests annually – to enhance their business and guest experience.
To learn more, visit us at www.LegendsGlobal.com
Source & imagery, courtesy of Olympia and Legends Global
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