- July 28, 2026
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary Cathay/HSBC Hong Kong Sevens tournament 2026, bringing together secure digital ticket fulfilment, fan engagement and first-party fan data in a single, seamless mobile platform.
Powered by the Tixserve-enabled HKCR
The initiative supports HKCR’s ambition to deliver a world-class digital experience as the Hong Kong Sevens celebrates its 50th Anniversary and enters a new era at Kai Tak Sports Park. Designed to engage local supporters, international visitors and the global rugby community, the platform will strengthen fan relationships before, during and after the tournament.
The partnership builds on HKCR’s digital engagement ambitions and the proven value of connected fan experiences. Previous campaigns have delivered a 34% reduction in Meta advertising cost-per-acquisition, 9.7 million Instagram and Facebook content views, more than two million accounts reached, and a 35% year-on-year increase in web sessions, demonstrating the power of combining digital engagement with first-party fan data.
Matt Rosslee, Head of Digital at Hong Kong China Rugby, said:
“The Hong Kong Sevens has always been about creating unforgettable experiences for fans. Partnering with Tixserve and Tradable Bits allows us to deliver a connected digital journey that matches the scale and ambition of this landmark tournament while helping us build stronger, more meaningful relationships with our supporters.”
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience across the sports and entertainment landscape – is being hosted at Everton FC’s spectacular new Hill Dickinson Stadium, Oct 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium on Sept 30th.
James Kirby, Co-Founder and Head of Operations at Tixserve, said:
“A digital ticket can achieve far more than grant entry. It can be the beginning of a lasting fan relationship. By combining secure digital ticket fulfilment with fan engagement and first-party fan data, we’re helping sports organisations create more personalised supporter experiences while unlocking long-term commercial value.”
Darshan Kaler, CEO at Tradable Bits added:
“Fans expect digital experiences that are simple, connected and personalised. Together with HKCR and Tixserve, we’re creating a seamless fan journey that helps rights holders build stronger relationships with their audiences while delivering greater value for partners and sponsors.”
As sports organisations continue to prioritise first-party fan relationships, the collaboration between HKCR, Tixserve and Tradable Bits demonstrates how mobile-first digital ticketing can become the foundation for deeper engagement, richer fan insight and sustainable commercial growth.
SVB LIVE provides an unrivalled global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
