- April 10, 2026
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Manchester United has announced a series of stadium enhancements ahead of the 2026/27 season, designed to deliver a faster food and beverage service, more choice, and an improved experience for every supporter visiting Old Trafford.
The upgrades are based on feedback from supporters and form part of the Club’s ongoing commitment to modernise the stadium to ensure matchdays continue to meet fan expectations.
A multi-year agreement with Levy, global leaders in sports and entertainment hospitality, will bring improvements designed to make service quicker, easier and more seamless for fans.
From the start of the 2026/27 season, supporters will see:
Faster, seamless service
– New draught-beer taps across all areas of Old Trafford.
– More self‑service bars, reducing queues and improving flow.
– Frictionless kiosks, enabling fans to tap, grab and go, without delays.
More flexibility and better information for fans
– New digital signage that enables the menus to be changed depending on kick-off times and types of events and fixtures, providing more flexibility and better information on offers available.
More choice and local flavour
– A wider range of food and drink, including a selection of street food from independent Manchester vendors at kiosks outside the stadium and in the Red Cafe.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Hospitality and Premium Service – is being hosted at Everton’s spectacular Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker at Anfield on September 30th. Levy was Diamond Partner for the sold-out 2025 edition held at Villa Park.
Omar Berrada, CEO, Manchester United, said:
“Improving matchdays at Old Trafford is an essential part of our strategy for Manchester United. Old Trafford holds a unique place in world football and, whilst we have plans for a new stadium in the long term, we have a responsibility to ensure we’re continuing to invest in our facilities and services in the short term. The changes we are introducing will bring greater choice and better service for supporters across the stadium.”
These improvements complement a broader programme of stadium investment already under way, including upgrades to Executive Club spaces being delivered this summer.
Further updates to concourses and hospitality areas will be shared later this year, as Manchester United continues its programme of modernisation, both on and off the pitch.
Source: Manchester United
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