- January 14, 2026
- Posted by: SportsV
- Categories: Event News, Home News, Industry News, News, Press Releases
The All England Lawn Tennis Club and Keith Prowse, the UK’s leading premium experience provider, have announced a multi-year renewal of their exclusive Official Hospitality Partner contract, extending their already four decade-long relationship. The renewal solidifies Keith Prowse’s position as the exclusive home of official Wimbledon hospitality, continuing to offer unparalleled experiences for guests seeking a truly special day at The Championships.
The extension is a testament to the enduring strength of the relationship and the unwavering commitment to continuous improvement. It also underscores a shared vision for innovation that goes beyond mere trends, focusing on enhancing the guest experience and introducing exciting new, annual offerings – as witnessed with the 2024 launch of the ultra premium Le Gavroche at The Lawn experience, which received an unprecedented 90% NPS (Net Promoter Score) in its inaugural year.
Usama Al-Qassab, Marketing & Commercial Director at the All England Club, commented:
“We are delighted to extend our long-standing official partnership with Keith Prowse as Official Hospitality Partner, ensuring we can provide our guests with a world-class hospitality offering at The Championships.
“The innovative, guest-centric and insights-led approach that Keith Prowse consistently delivers, paired with an absolute commitment to quality, is key to our experiences remaining at the pinnacle of sport.
“We are very proud of the award-winning results our collaboration has achieved over four decades and the extended partnership with Keith Prowse promises even more exceptional experiences for our guests in the future.”
Andy Vinsen, Managing Director, Keith Prowse, added:
“We are immensely proud to extend our exclusive hospitality partnership with the All England Club. This renewal is a testament to the deep trust the All England Club places in us to not only protect their prestigious brand but also to consistently bring to life both new and existing experiences with unparalleled quality.
“We look for ways, often small touches that make a difference, to elevate the already world-class and award-winning offerings year after year, and the consistently sold-out experiences at The Championships are a clear indicator that our dedication to innovation and customer-centricity truly resonates.”
Levy was Diamond Partner for the 2025 SVB LIVE Conference & Exhibition, hosted at Villa Park, with Matthew Lewis, COO, Amy McKarry, Business Director, and Harry Ridley, Head of Technology, among the speakers.
About Keith Prowse
Keith Prowse is the UK’s hospitality industry leader with official appointments at The Championships, Wimbledon, Allianz Stadium, Edgbaston Stadium, The Kia Oval, HSBC Championships at Queen’s Club, Lexus Eastbourne Open and Excel London. They’re the multi award-winning Experience Experts and have been for over 200 years and counting.
Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
For further information, visit: KeithProwse.co.u
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience through pillars including the Customer Journey, Hospitality, Premium Experience and Technology – is being hosted at Everton’s Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker on September 30th.
About The Championships, Wimbledon
The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club and staged on the Club’s Grounds, Wimbledon has evolved from its origins as a private members’ croquet club in 1868, to one of the world’s biggest annual sporting events and one of the most well-respected brands in sport.
For further information, visit www.wimbledon.com
Source & imagery, courtesy of Keith Prowse and AELTC
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