- October 2, 2025
- Posted by: SportsV
- Categories: Case Studies, Featured Articles, Features, Home News, Industry News, News, Press Releases
Levy, a leading sports and entertainment hospitality provider, and 20.20, a premier experience [design] consultancy, have announced a formal partnership that will enhance and strengthen Levy’s expertise in brand development, compelling storytelling and innovative design.
The move follows a successful collaboration that began in 2024 and will see 20.20’s strategic design services as a new addition to BUILT by Levy, the company’s brand and experience innovation arm.
20.20 brings a new perspective and skillset to Levy’s experiential team, specialising in brand storytelling and premium hospitality design, helping to conceive unique customer experiences, brand identities, and activations to redefine the fan experience in iconic sporting and entertainment venues.
Rak Kalidas, Chief Creative Officer at Levy, said:
“Our partnership with 20.20 has already shown the immense potential of combining our operational excellence with their creative brilliance. This partnership is a huge step in our mission to redefine the future of experiences. Offering 20.20 as part of the BUILT by Levy team is a natural evolution that will allow us to push the boundaries of what’s possible. Their strengths in brand storytelling and premium hospitality design are a perfect complement to our existing offer, and together, we will create truly unforgettable experiences for our clients and their guests.”
20.20’s Executive Creative Director, Jon Lee, Levy’s COO, Matthew Lewis, and Business Director, Amy McKarry, and Chris Hornbuckle, VP of Business Development, Aston Villa, are among 60+ speakers at the SVB LIVE Conference & Exhibition, taking place at Villa Park, October 6-7th. An Opening Night Icebreaker will kick things off at bp pulse LIVE on October 5th, and the event will close with a tour of BCFC’s St. Andrew’s @ Knighthead Park on October 7th.
Jim Thompson, Managing Director, 20.20 commented:
“We are incredibly excited about this partnership with Levy. Our shared vision is to create experiences that are not only memorable but also deeply connected to our clients’ brands and venues. We look forward to combining our creative expertise with Levy’s operational excellence to deliver truly unique immersive experiences.”
20.20 will retain its independence, operating as a distinct business and continuing to work directly with its own client base. The company will continue to be led by Managing Director, Jim Thompson, and Executive Creative Director, Jon Lee, ensuring the unique creative energy and market-leading approach that 20.20 is known for remains at the forefront.
Aston Villa Hospitality Redevelopment Case Study
20.20 transformed Aston Villa FC’s premium hospitality offer across seven unique spaces for the Club’s 150th Anniversary Season. The brief centred on developing fine dining and exclusive experiences that maximised operational efficiency within Villa Park’s constraints.
The design narrative weaves in the stadium’s deep architectural and English football history, honouring its status as a Football League founder’s home. The Chairman’s Suite and The Trophy Suite deliver ultra-exclusive, art deco-inspired fine dining with black marble and brushed gold accents.
A key restoration is The Oak Room, inspired by the original first-ever stadium restaurant. It balances contemporary design with history through Italian mosaics, original stained-glass, and showcases of trophies like the 1982 European Cup. Meanwhile, The Aston offers intimate dining, drawing inspiration from a Jacobean mansion with intricate ceilings and unique tapestry wall hangings. This reimagining aimed to create modern, beautiful spaces that both inspire new memories and tell the stories of this historic club.
Video: 20.20 x Levy
Image: ‘The Oak Room’ – Award-winning hospitality space at Aston Villa Football Club’s Villa Park designed by 20.20
Source & imagery, courtesy: Levy
SVB LIVE events focus on elevating the ‘live experience’ through the key pillars of Architecture & Design, Commercialisation, Customer Journey, Fan Experience, Hospitality, Interiors & Fit-Out, Premium & VIP, Sustainability and Technology.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
