- April 25, 2025
- Posted by: SportsV
- Categories: Case Studies, Event News, Featured Articles, Features, Home News, Industry News, News, Press Releases

Huddersfield Town have unveiled the very latest hospitality experience at the John Smith’s Stadium with the introduction of the brand-new premium lounge named ‘1908’.
‘1908’ is the very latest matchday experience that will be available from the start of the 2025/26 season and will provide members with the finest pre-match hospitality before taking their padded match seats in the Directors Box to watch the game.
Members can enjoy a modern and stylish setting, ideal for entertaining, with casual dining and a unique central bar to relax with a drink as the matchday unfolds at the John Smith’s Stadium.
In addition, there is a new name for what was the White Rose Club, from the start of the 2025/26 season “The Riverside Club” will be a reimagined old favourite, which is designed to provide members with a modern environment for traditional hospitality.
You can expect a lively matchday build up, hosted by Huddersfield Town’s hospitality team, with appearances from first team players, and club legends.
The 2025 SVB LIVE Conference & Exhibition – focused on redefining the live experience – is being held at Villa Park in Birmingham, UK, on October 6-7th. The next SVB LIVE Global Networking Event is taking place at Fulham Pier in London, UK, on June 4th. Layrd Design is a Sponsor for the Villa Park event and will be in attendance at the Fulham Pier event.

The Riverside Club will boast contemporary decor and classic cuisine, which makes for a great place to relax and enjoy your match day.
Created in collaboration with commercial interior design company Layrd, these premium developments have been created to further enhance the club’s hospitality offering with further improvements planned in other areas for the 2026/27 season and beyond.
To view all the 2025/26 seasonal hospitality packages, CLICK HERE.
Source & imagery, courtesy: Huddersfield Town