- March 17, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Sodexo Live! has announced its partnership with Brighton & Hove Albion FC to deliver the catering and hospitality at The Terrace – the club’s brand-new fan zone at the American Express Stadium. Opening on 29th March, The Terrace marks the completion of the first phase of a major £40m investment to enhance the matchday experience for Albion supporters.
The eagerly anticipated fan zone is set to redefine pre and post-match entertainment, with a capacity of up to 1,000 fans in colder months and an expansion to 3,000 in warmer months, making it the largest fan zone in the Premier League. On matchdays, it will be known as the Heineken Fan Zone at The Terrace, providing an immersive digital sports bar experience with extended opening hours before and after matches.
Claire Morris, CEO of Sodexo Live! UK&I, commented:
“We are incredibly proud to be working with Brighton & Hove Albion FC on this brand-new venture. The Terrace will bring an exciting and different dining experience to Albion fans, showcasing the best of local Sussex produce whilst creating a vibrant social hub on matchday. With innovative food concepts and seamless digital ordering, we are setting a new benchmark for stadium fan zones and will also be promoting it for events all year round.”
Brighton & Hove Albion FC Deputy Chairman and Chief Executive Paul Barber added:
“I know our fans are looking forward to the opening of The Terrace and are extremely excited to see these plans come to life. This investment by our chairman Tony Bloom is another step forward in enhancing the matchday experience. The Terrace will provide a fantastic place for fans to meet, watch live sport, and enjoy an excellent range of food and drink, working with top local suppliers and Sodexo Live! to deliver a high-quality offering.”
The food and beverage experience at The Terrace will feature four new Sussex food kitchens in partnership with Sodexo Live! offering an exciting variety of options:
- BITES by Steven Edwards – Gourmet burgers and beef hotdogs from the BBC MasterChef: The Professionals winner.
- Lost Boys Chicken – Signature chicken dishes from a Brighton culinary favourite.
- Zen Street Food – A menu featuring sandos, Asian fusion favourites, and vegetarian options.
- Melts Café – Toasties, shakes, and specialty donuts, bringing a fresh take on café culture.
All food and drink will be available for digital ordering through the Brighton & Hove Albion App or via digital order points within the fan zone.
SVB LIVE events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Interiors & Fit-Out, Sustainability and Technology. The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, October 6th and 7th, with an Opening Night Icebreaker on October 5th. A Networking Event at Fulham Pier will be confirmed in the coming days!
Beyond matchdays, The Terrace will serve as a year-round entertainment venue, hosting live sports screenings, music events and themed experiences, such as an Easter Eggstravaganza, Eurovision Party, and Father’s Day celebrations. It will also be available for private and corporate event hire, providing one of the largest event spaces in Brighton.
Sodexo Live! supports some of the UK’s most iconic music, cultural and sporting venues and events, plus conference centres, by delivering world class hospitality and food services. It helps deliver globally recognised live events with a proven track record of creating exceptional moments that bring people together. In addition to Brighton & Hove Albion FC, clients in the UK include Ascot Racecourse, Newcastle United FC, Emirates Old Trafford, ACC Liverpool and Royal Botanic Garden Edinburgh to name but a few.
About Sodexo Live!
Sodexo Live! manages prestigious convention, cultural and sporting venues and major events all over the world. With 40,000 employees and 500 sites, Sodexo Live! offers clients a range of bespoke catering, sales and event management services, helping to transform the consumer experience into unforgettable memories.
Sodexo Live! commits to unlocking customers’ full potential while benefitting local communities. Sodexo Live! contributes to the success of prestigious events such as Royal Ascot, the Tour de France, the Rugby World Cup and the recent Paris 2024 Games, and showcases exceptional venues such as the Eiffel Tower Restaurants, Bateaux Parisiens, Yachts de Paris, the Royal Academy of Arts in London, Hard Rock Stadium, and the Hollywood Bowl in Los Angeles.
Image: Brighton & Hove Albion’s new fan zone, The Terrace
SVB LIVE events are organised by Sports Venue Business – the leading platform for sector news, views and developments – and feature Global Networking Events, a webinar series and the annual SVB LIVE Conference & Exhibition.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
