- February 6, 2025
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Following a year-long closure for an ambitious redevelopment project, Avicii Arena reopened last weekend, unveiling the transformed venue that redefines live entertainment in the Nordics. The redevelopment, led by Stockholm Live and the City of Stockholm, has been designed to elevate the iconic Avicii Arena, cementing its position as the premier destination for world-class concerts, sporting events, and unforgettable experiences for fans to enjoy decades to come.
The doors of the venue reopened to delighted fans with phase I of the redevelopment unveiled, as Sweden’s own KITE took to the stage for a huge, sold out show.
Since opening 35 years ago, Avicii Arena has been the beating heart of Stockholm’s live entertainment and sports scene. Now, after major investment, the venue has been reimagined with cutting-edge improvements designed to enhance both audience and artist experiences.
Promising a new arena experience, the modernisation brings a host of upgrades set to roll out from now, and through 2025, including:
- Brand-New Stands & Seating – the rebuilt terraces bring fans closer to the action than ever before, offering unbeatable views and increased comfort with new seating throughout the venue. The seating redesign brings a slightly higher total capacity in the arena, including an increase in floor capacity.
- Improved Food & Beverage Offerings – there have been major upgrades to the venue’s concourse, which now feature a wide array of delicious, high-quality food and drink
- Coming Soon: New Premium Experiences – from luxury suites to social lounges and party booths, the arena introduces flexible hospitality options to elevate every visit for premium guests.
- Enhanced Acoustics & Atmosphere – including a new, retractable interior roof, an advanced acoustic system boasting incredible sound, and new draping capabilities create an intimate and immersive event experience.
- Greater Event Capabilities – a back of house redesign includes new rigging capacity, faster event transitions, and adaptable staging enabling more ambitious productions and a wider variety of events. The arena can now transition from hockey to concerts faster than ever, delivering many more events.
SVB LIVE events focus on elevating the live experience through Architecture & Design, Customer Journey, Fan & VIP Experience, Hospitality, Interiors & Fit-Out, Premium Sales & Service, Sustainability, Technology and Venue Commercialisation.
Marie Lindqvist, SVP Operations at Legends and ASM Global Europe said:
“At Legends and ASM Global we take pride in pushing the boundaries for what can be done in an arena. The iconic Avicii Arena is a great example of how innovation, engineering and the passion to elevate the customer experience can transform an arena and take it into the future. Together with our long term partner City of Stockholm, we are investing in the future by making Avicii Arena the best arena of its kind in the Nordics.”
Tobias Ekman, General Manager of Avicii Arena added:
“The crown jewel of all arenas in Sweden has, since its opening 35 years ago, always been Avicii Arena. With its unique design and history, this iconic multi arena has now been modernised and transformed on all levels to ensure that Avicii Arena continues to be the premier concert and sports venue in the Nordics, attracting even more and larger events for at least another 35 years. This also creates great value for Stockholm, both financially and culturally.”
With a total investment of approximately $92 million, this redevelopment solidifies Stockholm’s position as a competitive, international hub for live entertainment. The reimagined arena is now anticipated to attract more global stars, even bigger events, and drive increased tourism, generating significant economic value for the city.
The new-look Avicii Arena, operated by Stockholm Live, will reopen in phases, with the main arena bowl launching this weekend, 1 February 2025, followed by the unveiling of premium and restaurant areas throughout the year.
Project team
SGAF initiated a design competition back in 2020 to transform the original Globen Arena into the now iconic Avicii Arena. The project team comprising of NCC, HOK, C.F. Maller Architects and schlaich bergermann partner (sbp) were chosen to bring the vision to life.
Source & imagery, courtesy: ASM Global / Legends
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