- August 8, 2024
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Keith Prowse, the official hospitality partner of the Lawn Tennis Association (LTA), is proud to announce the launch of “The View,” a new premium experience at the prestigious grass court tournament. This exciting addition comes on the heels of a successful 2024 tournament, which saw American tennis star Tommy Paul claim his first-ever grass court title.
With the introduction of The View, the tournament now offers a comprehensive suite of seven hospitality experiences, catering to a diverse range of preferences. These experiences range from the relaxed and social “Informal” through to the ultimate luxury of the “Super Premium”.
The View was meticulously crafted in close collaboration with the LTA team and launched following the tournament’s record-breaking annual sales cycle in 2024. Key features include:
– VIP lane at main entrance and straight into a first-floor space, with enviable views
– Hospitality happens best when informal around the kitchen, hence the space has been designed to reflect this most important of rooms
– Featuring smaller areas in which to have conversations, an inside/outside sit up bar, pamper space and a large dual-sided balcony overlooking outside courts
Nick Gratwick, Director of Business and Product Development at Keith Prowse, said:
We are thrilled to celebrate ten years of partnership with the LTA. Selling out hospitality packages ahead of schedule in 2024 underscores our unwavering commitment to continuous improvement, innovation, and delivering exceptional guest experiences. We are confident The View will be a welcome addition for discerning tennis fans seeking an unparalleled way to enjoy the tennis.
Architecture & Design, Customer Journey, Fan Experience, Hospitality, Fit-Out & Interiors, Premium Sales & Service, Sustainability, Technology and Venue Commercialisation are the key focuses for the 2024 SVB LIVE Conference & Exhibition kicking off in 61 days. NB: Early Bird discounted tickets are only available until August 15.
About Keith Prowse
Keith Prowse is the UK’s hospitality industry leader with official appointments at the LTA Championships at The Queen’s Club, Rothesay International Eastbourne, The Championships, Wimbledon, Twickenham Stadium, Edgbaston Stadium, The Kia Oval and American Express presents BST Hyde Park. They’re the multi award-winning Experience Experts and have been for over 200 years and counting. Keith Prowse are part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
About Lawn Tennis Association (LTA)
The LTA is the National Governing Body of tennis in Great Britain. We are here to govern and grow tennis, from grassroots participation through to the professional game. Our vision is “Tennis Opened Up” and we’re on a mission to transform communities through tennis. We work with schools, with volunteers, with coaches and with venues across the whole country. We also represent the interests of over 1,500,000 Members, men and women, girls and boys, playing on more than 23,000 courts.
The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the four corner-stones of which are the premier grass-court events leading up to The Championships, Wimbledon, the Rothesay Open Nottingham, the Rothesay Classic Birmingham, the cinch Championships (at The Queen’s Club, London) and the Rothesay International Eastbourne.
For further information about the LTA and tennis in Britain, visit www.lta.org.uk or follow us on Twitter @the_LTA
Source & imagery, courtesy: Keith Prowse
Sports Venue Business has launched a raft of new offerings under the SVB LIVE banner, including Networking Events & a Webinar Series, culminating in the annual SVB LIVE Conference & Exhibition, being held at Croke Park in Dublin, Ireland, on October 9th and 10th, with an Opening Night Icebreaker on October 8th, 2024.
Check out the latest sports and entertainment venue development news in the exclusive, subscription-only, SVB Global Report here.
