- July 22, 2024
- Posted by: SportsV
- Categories: Event News, Featured Articles, Features, Home News, Industry News, News, Press Releases
![](https://sportsvenuebusiness.com/wp-content/uploads/2024/07/Screenshot-2024-02-07-at-11.13.41-1032x550.png)
From New Builds and Renovations to Major Revamps, the 2024 SVB LIVE Conference & Exhibition – powered by HPE Aruba Networking – is set to feature a plethora of top industry expert speakers, dealing with topics as wide ranging as the customer journey and fan experience to hospitality, fit-out and interiors, premium sales and service, sustainability, technology and venue commercialisation.
The 2024 SVB LIVE Conference and Exhibition is being held at the 82,300-capacity Croke Park stadium in Dublin, Ireland, this October 9-10, with an Opening Night Icebreaker kicking the event off in style on the evening of October 8.
The 50+ predominantly c-suite speakers represent entities including:
AO Arena Manchester, Aramark, Ashton Gate, be.at Venues, Coventry Building Society Arena, Croke Park/GAA, Emirates OT/Lancs Cricket, European Arenas Association, Everton, first direct arena Leeds, Horse Racing Ireland, Los Angeles Football Club, KRC Genk, Newcastle United, Principality Stadium Experience/Welsh Rugby Union, Real Sociedad and RSC Anderlecht.
![](https://sportsvenuebusiness.com/wp-content/uploads/2024/07/Screenshot-2024-07-22-at-11.51.22.png)
For the full lowdown, check out the Draft Agenda:
Draft Agenda
Wednesday October 8th
Icebreaker networking event: 5.30-7.30pm
Sponsored by Portview.
Venue: TBA
Thursday October 9th
7:00am: Hogan Suite opens for exhibitor setup.
8:50am – 9:20am: Badge collection/registration opens for the Expert Council, delegates, exhibitors, speakers and sponsors. Coffee, Tea & Networking in the Exhibition Hall.
9:25am: Welcome: Katie McIntyre, CEO, Sports Venue Business & SVB LIVE.
9:30am: Opening Keynote: Peter McKenna, Stadium Director, Croke Park and Commercial Director, GAA.
10:05am: Building Blocks: Optimising New Build & Renovation Projects. Speakers: Vicky Jaycock, Head of Premium Sales – New Stadium, Everton; Mark Kelly, Managing Director, Ashton Gate; Marc Lee, Sales Manager, Principality Stadium Experience/Welsh Rugby Union; and Duncan Fraser, Managing Director, DGF Consultancy. Moderator: David Hines, Managing Director, David Hines Sports Consulting.
10:40am: HPE Aruba Networking and partners discuss the latest developments – Sponsored by HPE Aruba Networking. Speakers: TBC… (Neil Russell, Director of Venue Experience & Revenue, Everton.)
11:10am: Taste Sensation: Delving into the Innovative Concepts in F&B – Sponsored by Aramark. Speakers: TBC…
11:45am – 12:00pm: Coffee, Tea & Networking in the Exhibition Hall.
12:00pm: Presentation by KAPPTURE. Speakers: TBC…
12:35pm: The 50km Menu: Why Sustainability is at the Heart of the F&B Offering at Croke Park. Speakers: Fiona Cronin, Meetings & Events Manager, Croke Park; TBC…
1:05pm: Powering Premium – Sponsored by 3D Digital Venue. Speaker: Francis Casado, Founder & Head of International Business Development, 3D Digital Venue.
1:30pm – 2:15pm: Lunch & Networking in the Exhibition Hall.
2:20pm: Presentation by TicketVerse. Speakers: TBC…
2:50pm: Fit-out & Interiors in Focus – Sponsored by Dawnvale. Speakers TBC…
3:20pm: The Fusion of Hospitality and Fan F&B. Speakers: Kate Beavan, Founder, New Quebec Advisory; … Moderator: Katie McIntyre, CEO, Sports Venue Business & SVB LIVE.
3:50pm: It’s All About the Experience. Speakers: Caroline James, General Manager, Utilita Arena Newcastle; Lisa Turton, Head of Premium Sales, first direct arena Leeds; Laura Rosinska, CEO, Event Exec; Rob Fee, Managing Director, IGNITE Experiences; Maxwell Fenton, Director of Sales – Formula 1, Elevate. Moderator: TBC.
4:20pm: Successful VIP Hospitality & Sponsorship Management – Sponsored by iXpole. Speakers: Chris Bergs, Sales & Partnerships Director, be.at Venues, Set Franssen, Commercial Director, KRC Genk, Lara Spaan, Commercial Director, RSC Anderlecht and Luc Vanhecke, Co-Founder, iXpole.
4:50pm: Utilising Technology to Transform the Fan Experience & Create New Commercial Opportunities – Sponsored by Diversified. Speakers: Robert Fitzpatrick, CEO, The SSE Arena Belfast; Brian Thomas, Senior Director Event Services, Los Angeles Football Club; and TBC… Moderator: Victoria Matthews, Executive Director, European Arenas Association.
5:30pm – 7:30pm: Croke Park stadium tour, with networking and F&B.
7:30pm: Depart Croke Park – Drinks back at the Official SVB LIVE Show Hotel, the Dublin One.
![](https://sportsvenuebusiness.com/wp-content/uploads/2024/07/240703-Advert-1024x724.jpg)
Friday October 10th
9:00am: Keynote. Speaker: TBC.
9:35am: Successful Partnerships: Overcoming Operational, Commercial & Strategic Challenges. Speakers: Vicki Donlon, Commercial Manager, Horse Racing Ireland; Dan Whitehead, Senior Business Development Manager – Hospitality & Commercial Sales, Emirates Old Trafford; and TBC… Moderator: TBC.
10:10am: Safety & the Customer Experience. Speakers: Claire Harkness, Operations Director, Coventry Building Society Arena; Ben Phillips, Head of Sales & Marketing, TEAMcard; and TBC…
10:45am: The AO Arena Redevelopment and Marquee Projects – Sponsored by 20.20 Ltd. Speakers: Jon Lee, Director, 20.20 Ltd; Jen Mitchell, GM, AO Arena Manchester; and TBC… Moderator: Katie McIntyre, CEO, Sports Venue Business & SVB LIVE.
11:15am: By Design: Innovations in Stadia & Arena Design – Sponsored by Populous. Speaker: Declan Sharkey, Global Director & Senior Principal, Populous.
11:35am – 11:50am: Coffee, Tea & Networking in the Exhibition Hall.
11:55am: Serving the “Half-Time Event” Thanks to Fast-Pour Beer Dispense – Sponsored by Qualflow Systems. Speakers: Ciaran O’Morain, Managing Director, Qualflow Systems; and TBC…
12:20pm: Optimising the Fan Journey for an Improved Fan Experience – Sponsored by usheru. Speakers: Geoff Wilson, Managing Director, Geoff Wilson Consultancy; Catherine Downes, Co-Founder & COO, usheru; Brian Thomas, Senior Director, Event Services, Los Angeles Football Club; and TBC… Moderator: Cassandra Calleja, Head of Business Development, Sports Venue Business & SVB LIVE.
1:00-2:00pm: Lunch & Networking in the Exhibition Hall.
2:00pm: Driving Change: Whether It’s Utilising Dead Spaces, Creating More Off-Manifest Seating, or Adding Value to Premium Spaces for Guests, Hear About The Latest Concepts & Innovations. Speakers: Caroline James, General Manager, Utilita Arena Newcastle; Yvette Thompson, Venue Commercial Director, Newcastle United; Vicky Jaycock, Head of Premium Sales – New Stadium; Markel Guevara, Head of Events, Real Sociedad; and TBC… Moderator: Katie McIntyre, CEO, Sports Venue Business & SVB LIVE.
2:40pm: Data is King – Sponsored by Riptide Partners. Speakers: TBC…
3:05-4:25pm: Industry Niche Workshops/Roundtables on SVB LIVE’s key pillars led by Expert Council members.
4:30pm: Closing Networking Event – with drinks and canapés.
5:30pm: Event closes…see you at an SVB LIVE event soon!
(Please note, this draft agenda is subject to change)
Sports Venue Business has launched a raft of new offerings under the SVB LIVE banner, including Networking Events & a Webinar Series, culminating in the annual SVB LIVE Conference & Exhibition, being held at Croke Park in Dublin, Ireland, on October 9th and 10th, with an Opening Night Icebreaker on October 8th, 2024.
Check out the latest sports and entertainment venue development news in the exclusive, subscription-only, SVB Global Report here.
#SportsVenueBusiness – The leading platform for sector news, views & developments
#SVBLIVE – Elevating the Live Experience