Phoenix Suns, Phoenix Mercury and Cleveland Avenue announce alliance to transform the fan experience

The Phoenix Suns, Phoenix Mercury and Cleveland Avenue, a global venture capital firm specialising in investments in lifestyle consumer brands and technology companies, have announced a partnership that will introduce Cleveland Avenue’s industry leading portfolio of brands, including Artificial Intelligence (AI) and robotics, to establish Footprint Center as a hub for innovation, sustainability, unique culinary experiences and testing ground for cutting-edge technologies.

Phoenix Suns and Phoenix Mercury Chief Executive Officer, Josh Bartelstein, said:

Our partnership with Cleveland Avenue is rooted in innovation and future-forward thinking. Together, we will implement modern, state-of-the-art technologies that will provide our fans unprecedented experiences and services at every game, concert and event.

Don Thompson, Founder & CEO, Cleveland Avenue, LLC, said:

Cleveland Avenue stands at the intersection of insight and opportunity within the fan experience landscape, uniting founders, investment partners and global visionaries. Our partnership with the Phoenix Suns and Phoenix Mercury is a shared vision around innovation, entrepreneurship and making a positive impact in our communities.

Cleveland Avenue is also one of the principal owners of Footprint, the official sustainability partner of the Suns and Mercury. Cleveland Avenue’s innovative food and beverage technologies will be integrated into suites and concessions alongside Footprint’s eco-friendly packaging solutions by the end of the year.

Phoenix Suns and Phoenix Mercury Executive Vice President and Chief Revenue Officer, Dan Costello, said:

We’re excited to partner with Cleveland Avenue and raise the bar on fan experience. The arena has served as an innovation lab for Footprint’s sustainable packaging solutions and now we will have the opportunity to implement and test other cutting-edge technologies.

Cleveland Avenue’s strategic partnerships are a key ingredient in driving successful outcomes for innovative entrepreneurs.

About Cleveland Avenue

Cleveland Avenue is a global venture capital firm that invests in lifestyle consumer brands and technology companies that positively disrupt large and growing markets. To learn more, visit

Source & imagery, courtesy: NBA Phoenix Suns

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