usheru reveals bold new brand to bring audience engagement success in Film to wider Entertainment Industry

usheru, an established name in bringing audience marketing technology to the film industry since 2015, today announced a major transformation with the launch of its new brand identity. This strategic rebranding represents the company’s evolution and growth, building upon nearly a decade of supporting film industry partners in connecting to their audiences to now offer these solutions and benefits to the wider entertainment space. 

Since its inception in 2015, usheru has had innovation at the heart of its company DNA, dedicated to developing solutions to some of the entertainment industry’s most persistent challenges through e-commerce, audience engagement and data. Its solutions and highly-regarded service have empowered entertainment businesses to build better digital experiences, harness deep audience insights and drive substantial growth through their web platforms and tools. 

In 2022, usheru added to its offerings by developing a solution for arenas, and launching an agreement with Oak View Group, a global leader in arena, stadium and sports venue real estate and management. Today, usheru proudly works with partners across 33 countries, boasting a 100X increase in its client base in the past 4 years. usheru’s team are based across 3 continents.

Oliver Fegan, CEO and one of usheru’s co-founders, said:

Our focus has always been on cultivating connections between our partners and their audiences. This rebrand reflects the growing need to build authentic relationships with fans and our commitment to use technology to deliver this for our entertainment partners.

The new brand identity highlights usheru’s commitment to its core values of authenticity, innovation, and partnership. It symbolises a more inclusive representation of its offerings and a promise to deliver unparalleled value to a wider array of partners.

Catherine Downes, usheru Co-Founder & COO, said:

We remain steadfast in our mission to connect audiences, in a meaningful and sustainable way, with the content they love. Central to this is the theme of ‘connection’ and ‘community’ which spans all the touchpoints with the audience and customers – be it buying tickets online, ordering food & beverage, audience-generated sharing, or promoting unique experiences. Our rebranding signifies our journey and the step-change we’ve made in the past 2-3 years.

As usheru takes off on this new chapter, the company invites its partners, stakeholders, and the entertainment industry at large to join in celebrating this important step on the journey. With a renewed brand and an unwavering commitment to delivering success, usheru is poised to continue shaping the future of audience and fan engagement and experiences.

For further information about usheru and its solutions, visit

About usheru

usheru is an innovative technology company dedicated to bridging the gap between audiences and entertainment. Founded on the belief that intelligent use of technology can solve the entertainment industry’s biggest challenges, usheru provides solutions that enhance digital experiences, offer deep audience insights, and drive growth.

With a presence in 33 countries, usheru is shaping the future of how entertainment is discovered, promoted, shared and enjoyed worldwide.

usheru’s core solutions include: 

  • usheru Connect – an audience-friendly discovery platform and comprehensive online marketing destination that makes audience outreach connected and more cost effective 
  • usheru Select – a versatile cinema showtimes and streaming showcase widget that turns any website into a movie ticketing platform 
  • usheru Track – a powerful suite of data and analytics tools built to enhance marketing and decision making in entertainment  
  • usheru Engage – diverse fan engagement tools and features designed to create closer connections between entertainment brands and their audiences and support partners to build first party data  

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