New premium offering coming to Truist Park

The Atlanta Braves unveiled the Lexus Premium Boxes, a new seating offering at Truist Park that will be available for the upcoming season. The Lexus Premium Box is a first-class season lease and hospitality concept that will offer unparalleled amenities for groups of 8 to 14 guests.

The new spaces are part of the previously announced multi-phase Truist Park renovations by the Braves and represent a multi-million-dollar investment. The Braves partnered with ROSSETTI and Impact Development Management to bring these upgrades to Truist Park.

Jim Allen, Senior Vice President of Corporate and Premium Partnerships, Atlanta Braves, said:

All premium spaces inside the ballpark sold out during the 2023 Braves season. The new Lexus Premium Boxes will help meet this demand while providing a one-of-a-kind experience for partners and groups.

The Braves will open 19 Lexus Premium Boxes throughout the ballpark. Each Lexus Premium Box will feature complimentary premium parking, a private entrance, luxuriously flexible seating options and unlimited access to the Xfinity Club. Guests will have the opportunity to select exclusive menu and beverage packages to be delivered to their Lexus Premium Box throughout the game, adding to the one-of-a-kind experience.

Multi-phase renovations

ROSSETTI has partnered with the Braves and Impact Development Management to renovate several areas at Truist Park. The planned upgrades are the result of a year-long alliance that examined the entire ballpark to identify opportunities for improvement to enhance fan experience and generate revenue. The multi-phase master plan utilises ROSSETTI’s Return on Design (ROD) philosophy; the practice’s strategic approach to design.

The first phase of the master plan will be complete before the Braves’ home opener this April. This will include a redesigned rooftop beer garden in the right field which will include an expanded group hospitality space. In the left field on the concourse will be a new private space that features two bars measured the distance from the pitcher’s mound to home plate: 60 feet and 6 inches. Both hospitality zones incorporate sponsorships from Blue Moon and Jim Beam, providing unique branded experiences for Braves fans and guests. ROSSETTI’s ROD and design methodology successfully incorporated sponsorship early in the process, knowing that well-thought branded areas can improve experience while accomplishing team revenue goals.

Additionally, the first phase includes the implementation of improvements at the Braves Clubhouse Store with Temeka Group. This includes an expansion, allowing better placement of merchandise, increased points-of-sale and better circulation for guests.

Future work will include upgrading bars on the first base and third base sides and refurbishing all suites in the coming years.

Source & imagery, courtesy: ROSSETTI

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