Co-op Live and Sky enter Arena Partner level sponsorship giving exclusive access to Sky customers

Co-op Live, the UK’s largest music-first entertainment venue, has announced a partnership with Sky, which will give Sky customers exclusive benefits at Co-op Live when it opens in April 2024.

As part of the partnership, Sky will become the official TV entertainment partner of Co-op Live, through which Sky customers will have exclusive access to a unique 150-capacity Sky VIP lounge located on Level 4 within the new arena.

The one-of-a-kind experience will allow fans to relax and enjoy the amenities of the prestigious, Sky designed space, including delicious food and beverages from a dedicated bar and kitchen, and to then enjoy the concert from dedicated seats connected to the lounge.

Sky customers will be able to enjoy performances by the likes of Jonas Brothers, Take That, Liam Gallagher, Keane, and Eric Clapton across Co-op Live’s opening season and beyond, for the first time with direct complimentary access to both event tickets and the Sky VIP lounge.

Gary Roden, Executive Director and General Manager, Co-op Live, said:
We are thrilled to announce this exciting partnership with Sky which will deliver unforgettable experiences for Sky customers at Co-op Live. We have been working with Sky to create something truly unique for their customers and I can’t wait to step into the Sky VIP lounge. Co-op Live promises to be the country’s epicentre of unforgettable experiences, setting a new standard for live entertainment when it opens next year, and this would not be possible without our incredible partners.
Helen Kloepfer, Director of Sky VIP, said:
We’re delighted to launch our next Sky VIP lounge at Co-op Live – an incredible new arena that is pushing the boundaries in entertainment. With tickets to the show part of the Sky VIP lounge offering, Sky customers will have the opportunity to see some of the best acts touring the UK whilst experiencing the VIP treatment in the lounge.

Sky customers will be able to apply for complimentary tickets to the Sky VIP lounge at Co-op Live by visiting the Sky VIP section in the My Sky app. Tickets will be issued via a ballot system which will launch in 2024.

Co-op Live, a joint venture between Oak View Group and City Football Group, will revolutionise the UK’s live music scene. When it opens in April 2024, Co-op Live will be the country’s biggest and best arena. The innovative bowl design, state-of-the-art acoustics and exclusive hangouts will ensure an intimate and exciting experience for fans.

ALSD International 2023 – organised and delivered by Sports Venue Business – was held at the Etihad Stadium in Manchester, UK, October 9-10th. Co-op Live – opening on the Etihad Campus in April 2024 – was a Presenting Partner Sponsor, with Gary Roden a keynote speaker.

Co-op Live also aims to be one of Europe’s most sustainable arenas. It is committed to sustainability with a strong focus on all-green electric power, zero waste to landfill, and 100% rainwater collection. In line with and supporting the convenience retailer Co-op’s core brand values, the venue’s ‘Gigs that Give Back’ will generate £1 million annually for the Co-op Foundation to support causes on a local and national scale, including delivering on its new youth-led strategy.

About Co-op Live

Oak View Group (OVG), City Football Group (CFG), Harry Styles, and Co-op are joining forces to create Co-op Live, the biggest and best arena in the UK. Based in Manchester, the project is injecting £365m of private investment into the Northwest. Co-op Live will be one of the world’s premier music and entertainment venues, rivalling New York’s Madison Square Garden, The Forum in LA and The O2 in London.

World class, planet friendly and at the heart of the local community, Co-op Live will deliver one of the world’s most pioneering, sustainable, and socially responsible venues, delivering Co-op’s vision of a fairer world into the entertainment industry. The project will create 3,350 constructions jobs, full-time jobs and apprenticeships, and over 2,000 casual jobs ahead of opening in 2024, as well as giving over £1m back to national and local good causes.

Co-op Live will be located on the Etihad Campus, and will host live music, sport, comedy, award shows and family entertainment. Co-op Live’s smart ‘bowl’ design means it is big but intimate with cutting edge visual technology, incredible acoustics and 32 bars, restaurants, lounges, and club spaces.

About Oak View Group

Oak View Group (OVG) is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG is focused on being a positive disruption to business as usual in the sports, live entertainment and hospitality industries and currently has eight divisions across five global offices (Los Angeles, New York, London, Philadelphia, and Toronto).

OVG oversees the operations of Climate Pledge Arena at Seattle Center, UBS Arena in Belmont Park, NY, Moody Center in Austin, TX, Acrisure Arena in Greater Palm Springs, CA; and the newly opened CFG Bank Arena in Baltimore, MD; as well as arena development projects for Co-op Live in Manchester, UK; Anhembi Arena in São Paulo, Brazil; FirstOntario Centre Arena in Hamilton, ON; a New Arena and entertainment district in Las Vegas, NV; a New Arena in Cardiff, Wales; and Vienna, Austria.

Find out more online at:

Source & imagery, courtesy: Co-op Live

Sports Venue Business (SVB) has been organising and delivering ALSD International – from venue selection & contract negotiations, to sales & marketing, programming & logistics – on behalf of the Association of Luxury Suite Directors since its inception in 2018.

Moving forward, SVB is delighted to unveil a number of exciting developments, including a series of networking events and webinars, an exclusive subscription-only ‘Global Report’ outlining New Builds, Renovations & Major Refurbs, and SVB LIVE (Live Industry Venue Experience).

#SportsVenueBusiness – The leading platform for sector news, views & developments

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