Toronto Blue Jays select Legends as new hospitality partner at Rogers Centre

The Toronto Blue Jays and Legends have announced a long-term partnership in which the global premium experiences company will deliver a new food and beverage program as part of an enhanced hospitality experience for fans at Rogers Centre. Legends will oversee all F&B at the ballpark beginning this season, including general concessions, premium clubs and suites and catering.

Legends has an established connection to the Blue Jays business, having consulted on both phases of Rogers Centre renovations and executing on the Blue Jays’ vision to elevate the culinary experience for fans.

Marnie Starkman, Executive Vice President of Business Operations, Toronto Blue Jays, said:

We know that bringing Toronto’s incredible food and beverage scene into the ballpark is an important part of the Blue Jays experience for our fans, and we are committed to continuing to expand our offerings while providing exceptional hospitality service. Legends helped us design many of the positive changes fans saw last season, and those offerings – traditional ballpark fares and fan-favourite foods and beverages – will continue with more new items this season.

Rogers Centre is currently undergoing a more than $300 million privately funded renovation to transform the stadium into a ballpark and modernise the fan experience.

The first phase of the renovations unveiled the popular Outfield District last season, with a reimagined 100 level seating bowl and three new premium clubs opening during the 2024 season. Legends’ global planning division serves as the owner’s representative on the renovation project, working closely with the Blue Jays. In addition, Legends’ hospitality division provided valuable consultation on the Outfield District and the new premium clubs.

Legends was a sponsor for the 2023 ALSD International Conference & Exhibition, hosted at The Etihad Stadium last month, with Ted Glick, David Garth and Tom Doyle sharing insights with the 400+ C-Suite executives in attendance.

Mike Tomon, Co-President and COO, Legends, said:

The Toronto Blue Jays are delivering a first-class destination for sports and entertainment fans at Rogers Centre, and we are proud to build upon our relationship with them to offer attendees an innovative and delicious culinary experience throughout the ballpark. Together with the Blue Jays, we will leverage our operations and hospitality expertise to ensure the fan experience continues to be memorable for every game and event.

In 2024, the Blue Jays will debut all-new menus from Legends in the TD Executive Suites and the three new premium clubs, which will each have their own unique hospitality experience. Fan-favourite food and beverage offerings at concession stands will continue alongside new offerings ensuring there is something for everyone. More details on the new menus will be revealed ahead of the 2024 season.

Legends is partnered with many of the world’s most iconic sports, entertainment and attractions brands, and provides first-class hospitality experiences at venues globally, including Budweiser Stage in Canada.

For more information on Legends, please visit

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 featured 400+ attendees, who benefitted from a very special tour of The Etihad Stadium, complimented by a high-level conference, exhibition and networking events. This year’s edition also featured the inaugural Tech Symposium and a Fan Experience breakout delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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