ALSD adds Sports and Entertainment Industry veteran Richard Krezwick to Senior Leadership Team

The Association of Luxury Suite Directors has announced the addition of veteran live entertainment industry executive Richard Krezwick to its senior leadership team. Krezwick will spearhead the organisation’s international division, in partnership with ALSD CEO Jeff Morander and ALSD International Executive Director Katie McIntyre, focusing on global expansion and premium hospitality innovation.

Jeff Morander, CEO, ALSD said:

Rich brings an unmatched depth of knowledge in both the United States and European markets, positioning him perfectly to help shape our global expansion. His extensive and diverse experience instantly enhances ALSD’s capabilities, and his proven track record of creativity and innovation will undoubtedly benefit our global membership.

Krezwick’s numerous contributions to the industry earned him the esteemed 2012 Bill Dorsey Visionary Award from ALSD, an honour bestowed upon universally admired industry leaders who have elevated their organisations to unprecedented heights in sports and entertainment.

Throughout his illustrious career, Krezwick has been a visionary thought leader, challenging conventional wisdom and reshaping the industry’s understanding of premium and luxury hospitality experiences.

ALSD President Amanda Verhoff said:

The addition of Rich to our dynamic team marks a significant milestone for ALSD as we embark on a new era. His pivotal role in propelling the growth of our industry over the years will be invaluable as we nurture the next generation of premium hospitality and innovative strategies, unlocking new revenue opportunities for teams and venues.

ALSD’s 2023 conference will take place July 9-11 in the nation’s sports capital, Indianapolis, Indiana, United States of America. ALSD International 2023 will be hosted at Manchester City’s Etihad Stadium, October 9-10. Both conferences will focus on optimising revenue and guest experiences through industry-leading architecture & design, enhanced services, premium hospitality, sustainability, and emerging technologies.

Krezwick said:

For decades, ALSD has been committed to providing exceptional value to its members by educating attendees and driving transformative change in the industry. I’m looking forward to helping shape the future of venue premium through expanded education, enhanced collaboration, and continued innovation.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating, sustainability and technology taking centre stage.

Katie McIntyre, Executive Director, ALSD International, added:

Rich and I started our ALSD International ‘journey’ together back in 2018, so I’m absolutely delighted to have him back on board. As someone that benefits from such a long and illustrious career within the sports and entertainment sector – including high-level appointments with AEG Europe, ASM Global, NHL Devils, Prudential Centre, NHL Bruins and TD Garden – Rich benefits from unrivalled insights, and an unwavering passion for the industry, which will help us take ALSD International to the next level. 

For more information about ALSD, Krezwick’s appointment, and upcoming U.S. and international conferences, visit and

About ALSD

In its 33rd year, the ALSD is a growing association, with successful shows on two continents. The ALSD continues to extend beyond Premium Seating, which remains a core pillar. The association now has a strong foothold in the Design and Build area of sports and entertainment venues and its community, supporting growth and innovation in the sports venue marketplace, exploring how best of breed projects can create memorable fan experiences while delivering on the service and revenue expectations of major league sports and entertainment.

ALSD’s Tech Division seeks to leverage technology to deliver best-in-class experiences, improve operational efficiency, and maximise revenue streams. ALSD Tech will showcase best practices that connect critical systems, deliver meaningful intelligence, and advance business initiatives from the best and brightest brain power in the business.

About ALSD International

The 2023 ALSD International Conference & Exhibition is being hosted at Etihad Stadium, home of treble cup winners Manchester City Football Club, on October 9th-10th, with an opening night icebreaker on October 8th.

Focused on optimising revenue through New Builds, Renovations and Service Expansions, ALSD International is the preeminent entity for the Premium Seat and Hospitality sector outside of North America, where ALSD leads the way.

ALSD International now offers a 365 membership in addition to a 3-in-1 event, featuring not only the usual high-level conference with top industry expert speakers from across the globe but also a Fan Experience breakout being delivered by IIFX with a focus on Safety, Security & Operations, as well as the inaugural Tech Symposium, bringing visionaries and thought leaders together to share premium and technology innovations.

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will feature the inaugural Tech Symposium and a Fan Experience breakout being delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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