- May 29, 2023
- Posted by: SportsV
- Categories: Case Studies, Features, Home News, Industry News, News, Press Releases
The Denver Broncos will unveil the Breckenridge Bourbon Club premium experience at Empower Field at Mile High this season. A new way to experience gameday, the Club offers members exclusive access to the ground-level club, all-inclusive food and beverage, complimentary parking and 100-level bowl seating.
Broncos’ Chief Commercial Officer, Dennis Moore, said:
We’re excited to expand our partnership with Breckenridge Bourbon, as the official Hometown Bourbon of the Broncos, to this new hospitality space. A local, Colorado favourite, we look forward to collaborating with Breckenridge Bourbon to offer an elevated gameday experience for our fans.
The spacious 9,040 square-foot Club, situated on the east side of the stadium, will feature Breckenridge Bourbon-branded décor and Broncos memorabilia.
Members of the Breckenridge Bourbon Club will experience gameday visits from Broncos Alumni, Denver Broncos Cheerleaders, and Miles the Mascot. A personalised drink locker will be available for patrons along with complimentary grab-and-go snack and drink stations.
A new season ticket member offering, members will automatically be enrolled in Broncos Plus—an additional rewards program for season ticket members that features discounts and experiences.
ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium seating, sustainability and technology taking centre stage.
Breckenridge Bourbon Whiskey is the official Hometown Bourbon of the Broncos. Since the partnership began, the two organisations have collaborated on commemorative Champions and Mile High Blends—offering fans a limited-release blend of Breckenridge’s highly-awarded bourbon whiskey.
For more information about the Breckenridge Bourbon Club, and other premium seating options at Empower Field at Mile High, visit: https://www.empowerfieldatmilehigh.com/events-tickets/premiumseating.
Take an early look at Empower Field at Mile High’s new Breckenridge Bourbon Club premium experience, which offers members exclusive access to the ground-level club, all-inclusive food and beverage, complimentary parking and 100-level bowl seating.
Renderings, courtesy: Perkins & Will