JLL to provide leasing and stadium consulting services for Eleven Park

JLL has been selected by Keystone Group, a real estate development company, to provide leasing and stadium consulting services for the Eleven Park mixed-use sports and entertainment district in downtown Indianapolis. The development is anchored by a 20,000-seat multi-purpose soccer stadium for the Indy Eleven USL professional soccer team.

The state-of-the-art stadium will feature views of the Indianapolis skyline and host other sporting and family entertainment events. Eleven Park will also contain 205,000SF of office space in a 16-storey building on floors 7-16 with a parking garage on the first six floors. The downtown development will include 197,000SF of retail and restaurant space, a hotel, more than 600 apartments, public plazas with green space and public parking garages.

Once complete, Eleven Park will be a vibrant live-work-play community year-round, providing significant economic development and community benefits to downtown Indianapolis and surrounding areas.

John Robinson, Managing Director at JLL, said:

Major U.S. cities like Indianapolis thrive because of mixed-use developments that sustain a thriving downtown that is fit for the future. Eleven Park will further strengthen Indianapolis for decades to come. The office space will be one of the most attractive options in downtown Indianapolis with the many in-demand offerings for tenants surrounding this development.

According to JLL research, offices constructed in the past decade have grown to capture 14.1% of gross leasing. Tenants continue to target best-in-class assets, and office buildings delivered within the past three years are dramatically outperforming relative to previous cycles.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10. Optimising revenue through New Builds, Renovations & Service Expansions is the key focus of this industry-leading event, with architecture & design, fan experience, hospitality, premium sales & service, sustainability and technology taking centre stage.

Additional highlights of the downtown development include an indoor 4,000-seat music and entertainment venue, rooftop bars, a riverfront activation and a connected walkway to The Cultural Trail and the rest of downtown Indianapolis.

Ersal Ozdemir, founder and chairman of Keystone Group and Indy Eleven, said:

We are honoured to bring the first-of-its-kind entertainment district to downtown Indianapolis. With JLL’s help and proven experience assisting similar developments, Eleven Park will not just be a world class soccer stadium, it will be a thriving community for all to enjoy that brings economic growth to Indianapolis. This live-work-play development will join the ranks of leading sports and entertainment developments across the country.

To attract residents of all ages, Eleven Park will also feature an outdoor stage for free concerts, a kids play zone, a dog park and public art. It will also be home to community events including a farmer’s market.

JLL has been selected by Keystone Group to provide leasing and stadium consulting services for the Eleven Park mixed-use sports and entertainment district in downtown Indianapolis. The development is anchored by a 20,000-seat multi-purpose soccer stadium for the Indy Eleven USL professional soccer team

Jim Renne, National Director of Sports and Entertainment for JLL, said:

Eleven Park’s expansive entertainment offerings will transform the city’s identity and parallel Lucas Oil Stadium, Victory Field and White River State Park downtown destinations. As seen in our leadership, helping develop similar mixed-use developments, notably Atlanta’s Truist Park and The Battery, Eleven Park will be an economic driver and will deliver a unique experience to Indy Eleven fans, and create a world class destination for the Indianapolis community and region.

Stadium development services are led by Jim Renne and leasing will be managed by John Robinson.

JLL’s sports development clients include the Chicago Bears, Oklahoma City Thunder, Detroit Lions, Chicago Fire FC and Philadelphia Flyers.

Populous is the project’s lead designer, with AECOM Hunt the Construction Manager. The 2023 ALSD Conference & Tradeshow is taking place in Indianapolis this July, 9-11.

For additional information and research about commercial real estate in downtown Indianapolis, visit

Source & imagery, courtesy: JLL

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 is taking place at Etihad Stadium this October, with venue tours complimenting the high-level conference, exhibition and networking events. This year’s edition will also feature the inaugural ALSD International Tech Symposium and a Fan Experience breakout being delivered by IIFX.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments



Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.