Allianz Stadium claims winning ticket with The Lottery Office partnership

Venues NSW has announced The Lottery Office has come on board as a new commercial partner of Allianz Stadium and the Sydney Cricket Ground. The three-year partnership will see The Lottery Office become the official Lottery Partner of Sydney’s famous sporting and entertainment precinct. 

The rapid rise of The Lottery Office has prompted a partnership with one of Australia’s iconic venues – Sydney’s Allianz Stadium and Sydney Cricket Ground (SCG) precinct.

The Lottery Office CEO, Jaclyn Wood, said:

Partnering with Allianz Stadium and the Sydney Cricket Ground is a milestone in our business strategy. One of the goals we set for The Lottery Office for 2023 was to get out and about and meet our customers and the general public, to speak with them about The Lottery Office, our history and our huge jackpots!

As the exclusive lottery partner for Allianz Stadium, The Lottery Office will have in-stadium branding, broadcast and digital exposure and hospitality opportunities, along with exclusive fan and member engagement for the millions who visit the venue each year over the course of their three-year partnership.

The 45,000-capacity stadium will host music stars including Robbie Williams and Pink over the course of the partnership.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10th, where optimising revenue through New Builds, Renovations and Service Expansions takes centrestage at the leading event and 365 community for the Premium Seat & Hospitality industry. 

Ms Wood added:

When presented with the opportunity to partner with Allianz Stadium, we jumped at the chance. It’s thrilling to be working with Australia’s newest, most high-tech stadium, which is also the home ground of some amazing teams like Sydney Roosters, Waratahs and Sydney FC.

Being present at Allianz Stadium allows us to be face-to-face with our Sydney customers and we felt this was the perfect next step in The Lottery Office’s journey.

Venues NSW General Manager Commercial, Matt Hart, added:

We’re pleased to welcome The Lottery Office to Venues NSW as the official Lottery Partner of Allianz Stadium and the SCG. We look forward to working with The Lottery Office to continue to deliver extraordinary experiences for the millions of fans and members who visit Allianz Stadium and the SCG each year.
As part of the partnership, attendees and members of the precinct will receive exclusive offers on lottery tickets to major international jackpots, while fans will be able to enjoy new matchday activations.
Supporters attending the first 2023 NRL fixture at Allianz Stadium this weekend will receive an exclusive offer to enter some of the world’s biggest jackpots. Fans can scan the QR code in-stadium and enjoy their first entry ticket free, courtesy of The Lottery Office.

Source & imagery, courtesy: Allianz Stadium

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 will take place at Manchester City’s Etihad Stadium on October 9-10th, with some exciting venue tours in the offing, complimenting the high-level conference, exhibition and networking events.

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