Seat Unique announces first F1 partnership with Baku City Circuit

Seat Unique has announced its first Formula 1 partnership with Baku City Circuit, throughout which it will power online hospitality and grandstand ticket sales for the race in Azerbaijan via its trusted online platform.

Seat Unique’s technology will provide even more F1 fans with the unique opportunity to watch the likes of Sir Lewis Hamilton, Max Verstappen, Charles Leclerc and George Russell race from the track’s best viewing areas, while enjoying an unforgettable premium experience they will never forget.

Fans can book official hospitality packages with confidence anytime and anywhere through our safe and secure mobile-optimised site, which allows for 24/7 online access to Baku City Circuit’s magnificent array of premium experiences. Plus, Seat Unique has an ‘Excellent’ Trustpilot rating and hundreds of 5-star reviews, highlighting the importance of providing a great fan experience to both Seat Unique and the Baku City Circuit.

Baku City Circuit has become the latest sporting partner to utilise Seat Unique’s innovative technology, following in the footsteps of Harlequins, Ospreys and Wigan Warriors.

Seat Unique’s Alex Bexon and Matt Judge were among the 350+ attendees in attendance at ALSD International 2022, with Ospreys’ Commercial Director, Anthony Cole-Johnson, one of the 30+ Advisory Board members. Formula 1’s Hayley Wood was one of some 50+ industry expert speakers. Check out the 2022 event wrap video here.

Robin Sherry, CEO and Founder of Seat Unique, said:

We are very delighted to announce our first-ever F1 partnership with the Baku City Circuit.

The street circuit is unique amongst its peers, providing many overtaking opportunities that street circuits often don’t feature, making for an exciting race every year. Running through the city and past some of its iconic features, such as the Old City, this race presents fans with the unmissable chance to watch the likes of Sir Lewis Hamilton and Max Verstappen race against a backdrop of breathtaking panoramic views of the Caspian Sea.

We are thrilled to be working with an F1 event of this calibre to increase fan access to premium experiences at the Baku City Circuit. Fans can now book official hospitality packages for this incredible race through our trusted platform 24 hours a day, 7 days a week, 365 days a year. We look forward to seeing even more fans enjoying hospitality at the circuit in 2023!

Speed Terrace and Corporate Box packages for the 2023 Baku City Grand Prix are available to book through Seat Unique from January 17th.

About Seat Unique

Seat Unique is the trusted premium ticketing marketplace enabling clubs, rights-holders and venues to increase fan access to hospitality experiences at live events. To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, email and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.

Sports Venue Business organises and delivers ALSD International – the leading event & 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

The 2022 event featured a high-level conference, an exhibition showcasing industry-leaders, networking events and a very special tour of Tottenham Hotspur Stadium powered by THFC and Levy UK+I. Details on ALSD International 2023 to follow in the coming days…

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments

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