Leicester City’s King Power Stadium Europe’s first to introduce ‘Tap + Go’

Levy UK + Ireland, the sports and hospitality sector of  Compass Group UK and Ireland, has this week introduced Tap + Go, the European first-to-market frictionless customer experience for stadia, with Leicester City’s King Power Stadium the first to benefit from the innovation.

Coming off the back of the successful ‘Market X’ Compass Ireland launch, Levy UK+I has partnered with global autonomous retail experts, AiFi, to take the concept one step further into the high volume, high footfall stadia market. This landmark innovation will enable matchday fans to experience the future of food and drink purchases, without having to pay at a till, paving the way for a new class of guest experience across Levy-operated venues.

As the first stadium in Europe to implement this technology, Leicester City Football Club will provide an enhanced, streamlined customer matchday refreshment journey to its fans at King Power Stadium. Guests simply need to tap a payment card upon entry, pick up their items and walk out of the gates onto the concourse, where their card will be automatically charged – a process which takes a matter of seconds.

Landmark innovation

Utilising frictionless technology, Tap + Go is operated via AiFi’s AI-powered anonymised shopper tracking which recognises the products being selected by customers, before adding them to a virtual basket. Facial recognition is not needed, ensuring complete anonymity. Checkouts will be replaced by the installation of fully contactless payment terminals connected to digital barriers upon exit, enabling fans to make purchases in a fraction of the time and with far greater ease.

Levy UK+I is a main event partner for ALSD International 2022 being hosted at Tottenham Hotspur Stadium September 19-20. With a focus on optimising revenue through New Builds, Renovations & Service Expansions, Architecture & Design, Catering & Concessions, Fan Experience, Hospitality & Interiors, Premium Seating, Sustainability and Technology are some of the key pillars to be discussed and dissected by a range of top industry professionals.

Rak Kalidas, Commercial Director, Levy UK+I, commented:

The truly frictionless F&B purchase experience created through Tap + Go marks a major step forward for Leicester City and the fan experience at the King Power Stadium. In an industry currently teeming with innovation, this technology is a fine example of how Levy UK+I stands out in taking the hospitality sector forwards further and faster. We are proud to be working closely with our venue partners to offer guests a revolutionary experience that goes beyond anything currently available in UK stadia.

Combining a range of convenience and safety-enhancing techniques, frictionless systems have the ability to operate in a range of environments, including general concourse and hospitality areas – we believe that this will be a game-changer by making operations far more efficient, easier and exciting for everyone involved, and we look forward to rolling out Tap + Go across more Levy venues.

Leicester City’s Alistair Spears and Levy UK+I’s Rak Kalidas are both members of the ALSD International Advisory Board, which features 35+ industry professionals from sports & entertainment entities across the globe, from Eden Park Stadium in New Zealand and Etihad Arena in Abu Dhabi to LaLiga in Spain.

Leicester City Operations Director, Anthony Mundy, commented:

We are constantly looking at new solutions to improve the stadium experience for fans. The launch of Tap + Go at our venue will enable us to take the fan experience to the next level by making it easier than ever for guests to purchase and enjoy our first-class food and beverage offerings. We are confident that our partnership with Levy UK+I will continue to make the future of hospitality accessible to our guests.

LEICESTER, ENGLAND – JULY 31: North Bar Tap and Go before the Pre-Season Friendly match between Leicester City and Sevilla at King Power Stadium on July 31, 2022 in Leicester, England. (Photo by Plumb Images/Leicester City FC via Getty Images)

Jon Braithwaite, Chief Information Officer, Compass Group UK & Ireland, said:

As a business, we’re extremely excited that our focus and investment in innovation has allowed us to bring frictionless technology to this high traffic and high-volume environment – a European first in stadia and top-flight sports. Working with our customers and partners on step-changes such as this, significantly improving the customer experience, is a real passion for the Compass team.

Sports Venue Business organises and delivers ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector, with a focus on optimising revenue through New Builds, Renovations & Service Expansions – on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, powered by THFC and Levy UK + Ireland, plus a networking app to ensure engagement pre and post event.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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