Tormenta FC and Aspire extend partnership and look towards new stadium

South Georgia Tormenta Football Club (Tormenta FC) and The Aspire Group (Aspire) have announced a multi-year contract extension. Since first partnering in 2019, Aspire has generated revenue for Tormenta FC through both ticket and corporate sponsorship sales.

Led by Director of Sales & Service, Jenn Morris, Tormenta FC’s on-site Fan Relationship Management Center (FRMC) represents 1 of Aspire’s 4 active partners across the United Soccer League (USL). Aspire has implemented industry next practices at Tormenta FC, including strategic sales and service workshops with VP of Training, Mike Boswell.

This partnership extension comes just before the completion of Tormenta Stadium, the 5,300-seat anchor of a larger live-work-play district in Statesboro, GA. Aspire is excited to enter this next phase alongside Tormenta FC, as they work to fill the stands with passionate fans and grow Tormenta Nation.

In response to the partnership extension, Aspire’s VP of Training, Mike Boswell, said:

The Aspire Group is proud to extend our relationship with Tormenta FC. We know that playing time is earned, whether it be on the pitch or in business, and we are extremely proud to have earned this opportunity to continue to succeed alongside our friends and partners.

Tormenta FC President, Darin Van Tassell, said:

Choosing to partner with The Aspire Group in 2019 has proven to be a wise decision because of both the results we have driven and the trust we have built. As we get closer to the opening of Tormenta Stadium, The Aspire Group becomes an even more valuable partner and advisor. We are thrilled to extend our partnership with Aspire for many more fruitful years.

The 2022 edition of ALSD International is being hosted at Tottenham Hotspur Stadium September 19-20, the main focus being optimising revenue through New Builds, Renovations & Service Expansions. Architecture & Design, Fan Experience, Hospitality & Interiors, Premium Seating, Sales & Service, Sustainability and Technology are some of the key pillars. Aspire’s Caroline McEleney was a speaker at ALSD International 2021, hosted at Liverpool FC’s Anfield Stadium.

About South Georgia Tormenta Football Club

South Georgia Tormenta FC is a professional soccer club founded in 2015 and based in Statesboro, Georgia. Tormenta FC competes in USL’s League One, League Two and the W League.

The club is nearing completion of the state-of-the-art 5,300-seat soccer-specific Optim Sports Medicine Field at Tormenta Stadium. This new venue will provide an exciting and authentic professional soccer experience for fans and players alike.

About The Aspire Group

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognised for innovative consulting, ticket sales and partnership services, Aspire created the outsourced ticket sales niche, revolutionising with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009.

Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

Source & imagery, courtesy: Aspire

Sports Venue Business organises and delivers ALSD International – the one & only event dedicated to the Premium Seat & Sports Hospitality sector outside of North America, with a focus on optimising revenue through New Builds, Renovations & Service Expansions – on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, sponsored by THFC and Levy UK + Ireland, plus a networking app to ensure engagement pre, during and post event.

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