Daktronics becomes an Official Stadium Supplier to Real Madrid

Continuing a long-standing association, Real Madrid and Daktronics have announced a global and multi-year partnership agreement. Daktronics will be responsible for designing, manufacturing and installing, together with Legaz Arquitectura e Ingenieria – its partner for installations and services – a new LED halo display system at Santiago Bernabéu Stadium in the heart of Madrid. 

Enrique Uriel, Real Madrid CF IT Director, said:

Thanks to this agreement with Daktronics, the new Santiago Bernabéu Stadium will have iconic advertising devices with the highest quality and technology available that will allow us to offer a unique experience to our fans and visitors through the contents.

Plans for the renovation and technology upgrades began with discussions back in 2016 as the teams involved looked over concepts and possibilities. Trips to other world-renowned stadiums took place over the years to experience the live event atmosphere and the technology firsthand. The process led to the selection of the halo design and additional displays.

The project totals more than 3,700 square metres of LED displays and installation is planned throughout the calendar year of 2022.

Ivan del Rio, Daktronics Regional Manager, said:

In the process of deciding what design to implement, many iterations and ideas were considered and vetted, analysing different existing projects, before moving forward with a 360 degrees Halo. With this LED display configuration, the Santiago Bernabéu stadium will be at the forefront of technology and at the same level as the best stadiums in the world. These video screens will serve Real Madrid CF to offer unique experiences both in its football competitions and in the other multiple uses of the stadium in the future.

Game-day experience centrepiece

The halo combines 18 total LED displays, both on the inside and backside, to form the centrepiece of game-day experience for Real Madrid as well as other events held at the multi-use facility. The two displays along the inner sideline of the halo each measure 6.58 metres high by 114.12 metres long, while the two inner goal end displays each measure 6.58 metres high by 52.69 metres wide.

On the backside of the halo, 10 total displays will be installed, each measuring 5.49 metres high by 9.88 metres wide. Three of these displays will be installed along the sideline backside on each side of the field and two will be installed on the goal end backside on each end of the field.

The 2022 edition of ALSD International will focus on increasing revenue through New Builds, Renovations & Service Expansions, with Architecture & Design, Customer Experience, Hospitality, Premium Seating, Rebuilding & Recovery, Sales & Service, Sustainability and Technology the key pillars.

The inside corners of the halo will each feature a freeform ProPixel stick display to curve the corner and deliver an uninterrupted continuous view of digital content. Each corner display will measure 6.60 metres high by 16.53 metres wide and curve around the inner corners of the halo.

The inside corner displays will feature 25-millimeter pixel spacing and all the other displays on the halo will feature 13HD pixel layouts to deliver excellent image clarity and contrast to audiences in every seat.

The 13HD displays are capable of variable content zoning which allows each to show one large image or to show multiple zones of content. This content can include live video, instant replays, up-to-the-minute statistics, graphics and animations and sponsorship messages.

A ribbon display will also be mounted to the seating fascia of the stadium as part of this project. It will feature a 13HD pixel layout and measure 1.10 metres high by 491.47 metres long. This display can show supplemental information and graphics to the halo while also providing the opportunity to highlight sponsors throughout events.

Daktronics will also be including its powerful Show Control solution with this installation. This industry-leading system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a user-friendly production solution.

About Real Madrid

Real Madrid Club de Futbol based in Madrid, Spain, is the most valuable and supported sports team in the world; having recently celebrated its 35th LaLiga title win.

Being one of the top football clubs with higher number of titles and trophies, Real Madrid was recognised as the FIFA Club of the 20th Century and currently leads the UEFA club rankings. Real Madrid has won the last two years UEFA Championship League.

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