SoFi Stadium unveils Wine Program curated by Legends

Focused on representing California’s vibrant wine culture, SoFi Stadium’s culinary operator Legends recently unveiled a highly curated wine program for the new venue and home of the Los Angeles Rams and Los Angeles Chargers. The program highlights California vintners, with a focus on Santa Barbara County, one of the world’s top wine-growing regions.

The wine selection offers guests the opportunity to enjoy exceptional wine in a stadium setting and places California’s world-renowned viticulture on a global sports and entertainment platform.

Ryan Tawwater, VP of Special Projects for Legends, said:

Santa Barbara County is a diverse and dynamic wine region that goes head-to-head in quality and artisanal craftsmanship with any wine region in the world. While 65 percent of the wines we selected are from Santa Barbara County, the wine list we curated features more than 21 different grape varieties from Santa Barbara County.

Throughout the stadium, 90 percent of the wines offered are from California, with 65 percent of the selections hailing from Santa Barbara County.

Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park, said:

We challenged Legends, our culinary operator, to put together a wine program that was as unique to Southern California as the project itself. The program Legends created will introduce a large audience to groundbreaking wines from just north of us in Santa Barbara County. We look forward to our guests sampling the unique flavours local to Southern California.

The wine selection in the stadium’s clubs and suites highlights Santa Barbara County and its six American Viticultural Areas (AVA). The wine list in these spaces is organised for guests by the distance of the vineyard to SoFi Stadium.

Showcasing the breadth of selection from the region, guests will find wines from six AVAs within Santa Barbara County on this list. Producers and vineyards featured include the original pioneers of Santa Barbara County (Sanford, Au Bon Climat), trailblazers (Andrew Murray, Lane Tanner), and the top winemakers from the next generation of Santa Barbara County producers (The Hilt Estate, Holus Bolus, JONATA, Tyler, The Paring, Chanin, Deovlet).

Focused on representing California’s vibrant wine culture, SoFi Stadium’s culinary operator Legends recently unveiled a highly curated wine program for the new venue and home of the Los Angeles Rams and Los Angeles Chargers. Pictured: Bootsy Bellows. Images, courtesy: SoFi Stadium

Legends also selected Northern California and Paso Robles stalwarts, including Turley, Kistler, Kosta Browne, Paul Hobbs and TOR. The SoFi Stadium reserve wine list has hard-to-source bottles of impeccable provenance including Bond, Harlan, Peter Michael, Promontory and Screaming Eagle. International wines and sakes round out the selection of California bottles, with six different sakes and wines from some fabled wineries such as Gaja, Penfolds Grange, Domaine Bonneau du Martray, Louis Roederer Crystal, Billecart Salmon and Dom Pérignon.

Several wines from The Paring, as well as Nomadica’s sparkling white, are available throughout the stadium and in all its concession areas. The Paring wines are from the coastal vineyards of Santa Barbara County. The wines embrace the region’s “refrigerated sunshine” and trademark freshness. Selections include Chardonnay, Pinot Noir and a Rosé of Pinot Noir. Complementing the wines from The Paring is the Nomadica sparkling white, from Northern California. Nomadica’s sparkling white blends chardonnay with a hint of muscat to bring out flavors of nectarine, citrus and melon. 

In conjunction with the wine program’s official debut, SoFi Stadium created a wine bar in the Google Cloud Club and Suites on the second level of the stadium to feature world-class wines from California’s finest wine producers. The club features a hand-painted mural based off the legendary Hilt wine label and incorporates imagery of the rugged Sta. Rita Hills AVA landscape in California where the Hilt Estate, and many other world-class California vineyards are located.

Located in the Google Cloud Club and Suites, the wine bar features a highly curated list of wines, including the bright and well-structured Chardonnay and Pinot Noir from The Hilt Estate in Sta. Rita Hills; a sublime red blend, “Todos,” from the JONATA estate in Ballard Canyon; the mouth-watering “Vandenberg” Riesling from Tatomer; and a single-vineyard Chenin Blanc from Foxen.

About SoFi Stadium

SoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, California, USA.

The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Los Angeles Olympic Games in 2028.

Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater.

For more information about SoFi Stadium, visit

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are industry leaders in designing, planning and realising exceptional experiences in sports and entertainment.

Sports Venue Business organises & delivers ALSD International, the leading event & 365 community for the Premium Seat & Hospitality sector, focused on increasing revenue through New Builds, Renovations & Service Expansions, on behalf of the Association of Luxury Suite Directors (ALSD).

The 2021 hybrid edition was hosted by Liverpool Football Club and featured a high-level conference, an exhibition showcasing industry-leading products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. The 2022 event will be announced in the coming days!

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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