Progress report on Rangers FC’s New Edmiston House

Scottish Premiership’s Rangers Football Club has shared the latest update on the New Edmiston House multi-purpose development, which is set to open in 2022, and also confirmed the appointment of a new Customer Service Manager to oversee and modernise customer service at the club.

Dave Pyatt, General Manager for New Edmiston House, commented:

Braving the occasionally inhospitable Glasgow weather, the team have been forging forward making great progress on site in recent weeks, as any passer-by will have noticed.

With groundworks now completed, focus has now shifted to the steel structure of the development, as the true scale of New Edmiston House begins to emerge.

Over the coming weeks and months, we look forward to sharing further updates as these various elements start to take shape.

Housing an improved two-storey Rangers Store, Café, Events Space and Museum celebrating the club history and future, New Edmiston House will be a signature project celebrating the clubs 150th anniversary year, demonstrating the clubs commitment to investing in the next 150 years.

New appointment

In other news, David Milburn has joined the club as part of Rangers’ broader commitment to increase customer service levels and spearhead the newly formed customer service division.

The new customer service team will work across all club supporter-facing functions focusing on Ticketing, Match Day Experience, MyGers membership, Hospitality, RangersTV and Retail, and work in close collaboration with the existing units and the Supporter Liaison Officer, Greg Marshall.

James Bisgrove, Commercial & Marketing Director, Rangers FC, is a member of the recently formed ALSD International Advisory Board, which is set to tackle the latest challenges, best practices and developments.

In addition to this added resource commitment, the club has invested in enhanced digital technology that will streamline and improve supporters’ interaction with Rangers. Further improvements are on the horizon too, including a new interactive help website, improved contact forms and a live answer function on the club website, which will all be launched soon.

Following his appointment, Customer Service Manager, David Milburn, commented:

I’m absolutely delighted to be joining the team at Rangers as we look to improve the standard of service to our supporters to a level befitting of our great club.

I’m fully committed to making sure every supporter has the best possible experience when dealing with the club and I’m confident that we will make great progress in the coming weeks and months.

Commercial & Marketing Director, James Bisgrove, added:

It is fantastic to welcome David as our new Customer Service Manager, who brings a wealth of customer service experience to Rangers.

Rangers overarching club strategy places a greater emphasis on our engagement and touchpoints with supporters, and we firmly believe the newly formed customer service unit will be well placed to service Rangers supporters across the world.

It is important we streamline contact points for supporters and achieve faster response times to queries. Appointing David to this role is a significant step forward in our wider commitment to modernising this area and the club’s clear objective to enhance its fan engagement capabilities on several fronts.

Furthermore, Rangers will continue in its commitment to provide additional help to supporters who need it and don’t have options or knowledge to engage with the club digitally.

Recently, several face-to-face drop-in digital help sessions were held at Ibrox, with the club’s SLO and customer service team. More sessions are set to be offered in the coming weeks.

Source & imagery, copyright: Rangers FC Rangers FC

ALSD International delivers an annual conference & exhibition, in addition to a 365 community, with the focus to increase revenue through New Builds, Renovations & Service Expansions, via innovations in niches including Premium Seating & Hospitality, Architecture & Design, Fan Experience and Technology.

The 2021 hybrid edition was hosted by Liverpool Football Club and featured a high-level conference, an exhibition showcasing industry-leading products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. The 2022 event will be announced in the coming weeks!

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