1901 Club relaunches at The AMEX

KSS has shared details on the recent enhancements designed for their long-standing client Brighton & Hove Albion FC, as the American Express Community Stadium celebrates its tenth anniversary.

In the first stadium-wide refurbishment for the 1901 Club, KSS has transformed nine premium lounges across three stands at the Amex Community Stadium. The designs reflect the Club’s unique personality and values the design firm established for the award-winning stadium ten years ago.

The upgrades include three platinum lounges, located on the West and East Stand halfway line with fantastic seats directly outside, and six gold lounges, which feature a range of styles from an industrial brewery theme to a partnership with Heineken.

Premium matchday experience

Each space is bespoke and delivers a new premium match day experience for fans and guests in complete style and comfort.

The fit-out was completed in July, ahead of the new Premier League season, and relaunched the 1901 Club membership for the next five years.

In the first stadium-wide refurbishment for the 1901 Club, KSS has transformed nine premium lounges across three stands at the Amex Community Stadium. Images, courtesy: KSS

Debbie Power, Associate Director, KSS – who leads the creative interior design team on a number of KSS’ high profile sports venue projects including Wembley Stadium, Anfield Stadium, Twickenham Stadium and No.1 Court Wimbledon, as well as high profile training centres, such as Leicester City FC, Liverpool FC, Brighton & Hove Albion FC and Tottenham Hotspur FC – led the project.

Speaking about their involvement, Seyhan Ahmet, Sales Account Manager, Rainbow Office Design, said:

Rainbow were very proud and honoured to have been part of this project and working closely with KSS Group & Brighton & Hove Albion Football Club, bringing their vision to life. An amazing transformation to each of the nine lounges in such a short period of time. Well done to everyone involved. One of my favourite projects this year!

Debbie Power led a panel session on “The Transformation of Anfield” alongside Paul Cuttill, Vice President, Stadium Operations, Liverpool FC and 20.20 Ltd’s Jon Lee at the 2021 edition of ALSD International.

Architecture & interior design

KSS is an award-winning AJ100 chartered architecture, interior and graphic design practice, celebrating 30 years in 2021, based in central London and Sevenoaks, Kent.

The firm specialises in the design of major sports venues and training facilities, educational projects and residential developments, and have a reputation for providing high-quality design backed by sound commercial judgement and a client-focused professional service.

KSS Director, Nick Marshall, discussed “Stadiums of the Future” and the current trends that influence design decisions, such as sustainability, alongside panellists Stephanie Bax, CAA ICON, Matthias Mehling, Bosch Rexroth/StadiaPitch and Lyndon Clayton, Vector Foiltec, at ALSD International 2021.

Source & imagery, courtesy: KSS

ALSD International delivers an annual conference & exhibition, in addition to a 365 community, with the focus to increase revenue through New Builds, Renovations & Service Expansions, via innovations in niches including Premium Seating & Hospitality, Architecture & Design, Fan Experience and Technology. 

The 2021 hybrid edition was hosted by Liverpool Football Club September 6-7 and featured a high-level conference with 40+ high calibre industry professional speakers, an exhibition hall showcasing products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. The 2022 event will be announced in the coming weeks!

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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