Charlie Boss announced as keynote speaker at PTI Digital Conference

PTI Digital have announced Charlie Boss, the recently appointed Chief Commercial Officer of The Jockey Club, as the keynote speaker at its annual conference, which takes place at Edgbaston on August 12.

Titled “SportsBiz 2.0: Could Covid enable the digitisation of our industry?” the day’s agenda will cover the experience of the previous 18-months and not only reflect on the agility, ingenuity and innovation the industry has had to demonstrate to cope with the challenges of the COVID-19 crisis, but also look forward to how we’ll now harness the power of data, digital and technology as ‘must haves’ in the new world. 

Boss will be speaking on the topic “Should sports organisations behave more like media companies, and what does that actually mean?” Prior to joining The Jockey Club in March he spent nearly eight years at The Walt Disney Company, where he served as Commercial Director, Sports, and ran the ESPN office in London. Boss also had stints at The FA and the RFU.

Boss is one of a number of recent senior appointments at The Jockey Club, one of the UK’s largest sport businesses which stages many of British horseracing’s most iconic events, including the Randox Grand National at Aintree, The Festival at Cheltenham and The Cazoo Derby Festival at Epsom Downs.

Ben Wells, CCO, PTI Digital, said:

PTI Digital believes that the digital age represents an opportunity to utilise digital technology to create more stakeholder value away from just match/event day. The impact of the pandemic has highlighted the need to grasp the opportunity even more acutely and we will be exploring those themes on the day.

We are delighted to have secured a stellar line up of speakers and panelists (with more to be announced at later dates) but the primary focus of the day is to share experiences and ideas to help our industry bounce back even stronger from the challenges posed by the global pandemic.

Set in Edgbaston’s luxury hospitality suites and with the backdrop of Warwickshire’s Royal London 50 over clash with Somerset, there will be plenty of opportunities for networking and watching some live sport.

The day itself is open to all sports and entertainment venues, clubs, league and federations, is free of charge and will be subject to the usual Chatham House Rules. There will be no vendors present. If you would like to register to attend, please click here. 

Who Should Attend?

C-Suite industry leaders at sports and entertainment venues, clubs, leagues and federations interested to understand more about how others have dealt with COVID crisis, how they’re preparing for the mass return of fans and how they’re thinking about their future commercial models.

Previous Attendees include:

For any queries please contact: info@ptidigitalgroup.com

Image, courtesy: Edgbaston. 1st Investec Test between England and West Indies at Edgbaston on August 17, 2017 in Birmingham, England

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