Circuit of The Americas selects Elevate Sports Ventures to support ticket and premium hospitality sales

Circuit of The Americas, the nation’s premier racing-meets-live events venue, has selected Elevate Sports Ventures, the best-in-class sports and entertainment consulting firm, to support ticketing and premium hospitality sales, strategy and service for the versatile Austin-based facility.

Globally renowned as the preeminent venue for both world-class racing championships and legendary music performances in the United States, Circuit of The Americas (COTA)’s signature events include Formula 1, MotoGP and NASCAR races, as well as concerts performed by such luminary artists as Taylor Swift, Bruno Mars and Justin Timberlake. The iconic venue traditionally hosts over 100 races, events and concerts annually.

Via the multi-year partnership, Elevate will deliver industry-leading sales, management, best practices in analytics and business intelligence in the areas of direct-to-consumer, digital marketing, ticket and premium pricing, sales and service and more for COTA’s 2021 season – including the NASCAR at COTA from May 21 to 23, and the 2021 Formula 1® United States Grand Prix from October 22 to 24, and MotoGP race towards the end of 2021.

Since opening in 2012, the venue has grown to support a full capacity of 120,000 fans, with a host of premium hospitality offerings including: 25 Suites, 33 Loge Boxes, 12 Cabanas, 3,000 Club Seats, and a range of hospitality experiences offered throughout the grounds.

Premium Experience

COTA Chairman, Bobby Epstein, said:

We’re excited to partner with the experienced, first-class team at Elevate and look forward to them delivering a fan-friendly platform to meet our growing needs.

Elevate Sports Ventures Chief Operating Officer, Flavil Hampsten, added:

Elevate looks forward to supporting the Circuit of The America’s vision to create a world-class experiential sports, hospitality and entertainment district. This partnership is built upon two organizations that share the vision for the future of racing, an interest in re-imagining the premium experience and dedication to engaging the fan in dynamic, new ways. Through our Insights platform and best-in-class expertise in creating and monetizing new, unique event-based revenue streams, we are confident Elevate will amplify the important role Circuit of The America’s plays in the global racing ecosystem.

Elevate has named sports industry veteran Alexa Fuentes to the role of Head of Sales to support ticket and premium strategy, staffing, sales and service for the endeavour. Fuentes brings a wealth of experience in project management from Major League Soccer’s (MLS) New York Red Bulls, USTA’s US Open and the New York City tourism sector; she will lead a select team of premium sales and service executives operating from COTA’s front office headquarters in Austin, TX.

Designed to challenge the world’s most talented drivers, Circuit of the Americas includes a 3.41-mile, 20-turn counterclockwise circuit and a newly reconfigured 2.2-mile, 15-turn short course. COTA is America’s only facility that annually hosts both Formula 1 and MotoGP races, and is also the only FIA-certified Grade 1 track in the United States. The 1,500-acre entertainment complex has also hosted ESPN’s X Games, as well as some of the biggest names in music, including Taylor Swift, Metallica, Kenny Chesney and Justin Timberlake on the COTA Super Stage.

To purchase or for more information on COTA’s ticket and premium opportunities, go to

Matt Roberts, Director of Research & Analytics at Formula 1 and Shawn Doss, Founder and Executive Vice President – Sales & Marketing at Elevate Sports Ventures will be speaking at the virtual edition of ALSD International, being held on March 15, as well as at the hybrid edition, taking place at Liverpool FC’s Anfield Stadium, September 6-7.


Elevate Sports Ventures is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organisations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG), Ticketmaster and Live Nation as partners in June 2018. For more information, visit: 


Experience the unfiltered thrill of being alive at Circuit of The Americas, in Austin, TX. Feel the rush of the world’s greatest drivers competing in motorsport’s biggest events. Get lost in the music of the hottest musical acts as they perform live at Austin’s largest outdoor music venue. Take charge of your own 602 horsepower race car as part of our exciting driving experiences. Experience the thrill of racing others at the COTA Karting track. Inspire your most valuable stakeholders in our expansive meeting and hospitality spaces designed for large groups and private or corporate events. At Circuit of The Americas there is fun at every turn. For more information and to download videos and photos, visit

Source & imagery, courtesy: Elevate

The upcoming virtual and hybrid editions of ALSD International will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The newly-added virtual event will be held March 15, 2021. For more, click on the banner below…

The hybrid event, being hosted by Liverpool Football Club, will feature a high-level conference, exhibition and networking events, as well as technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. NB: Attendees can engage via the microsite pre, during and post event.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

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