SL Benfica partners with 3DDV to transform their sales process

The pandemic has catalysed all sectors to bet on technology. As a historical club and pioneer in Europe, Sport Lisboa e Benfica decided to upgrade its purchasing process for both single tickets and business customers. To do so, the club partnered with 3D Digital Venue (3DDV), which has virtualised Estádio da Luz in every detail.

This historical stadium has been the scene of some of the most relevant events of the last decade for European soccer, such as the final of the Champions League in 2014, 2020 and five matches of the UEFA EURO 2004, including the final. These events have placed it as one of the reference stadiums in Europe, with a capacity for nearly 65,000 spectators and a design and majesty that leaves everyone who visits it speechless.

So how has Portugal’s largest stadium revolutionised its online sales process? Through 3D technology, which has allowed the creation of a 3D model identical to the stadium, and which is embedded in the purchase process. As a result, each one of the fans attending the stadium can see the view they will have in 360-degrees, including all the details such as covers, types of seats, railings, etc. When buying a ticket, fans can navigate through the different sections of the stadium and find the seat they like best.

Having a 3D model of the stadium is especially useful when showing the VIP spaces. 3DDV is the only European company that integrates this product in the purchase process so that all the products offered by the club are available under the same platform.

The Estádio da Luz has a very large offer of VIP packages that go from different types of suites to lounges, all of them with their seat and with a design and views that make them unique.

3D technology

This technology and the great professional relationship between SL Benfica and 3DDV allowed the virtualisation of the two lounges, Marquês and Hublot, and the five rooms (Berna, Amsterdam, Presidential, Latina and Campeões Europeus). Each one of these rooms has a unique look and feel, and all the details have been recreated exactly so that customers can get as close as possible to the product before buying it.

The purchase process is as follows: the customer filters which of all these products they would like to visualise, and the system displays it on the map where they can choose between different seats. Once chosen, the user can see the 360-degree view of the stadium and access the selected VIP room. The system allows the user to navigate through it simply and intuitively.

3D image of the VIP indoor space Hublot Lounge, created by 3DDV

Furthermore, customers can choose between another VIP offering, the camarotes. These are private rooms with their own private seats, offering more privacy and making them perfect for business-related purposes. From inside the camarote, you can see the view that you will have of the pitch, as well as from every one of the seats included. This technology is also exclusive to 3DDV in Europe.

Thanks to this partnership, Benfica fans can now explore their stadium differently, getting to know all the products from the same platform. This technology is designed to improve the purchasing experience, help users choose the option that best fits their needs, and a greater digital engagement with future attendees.

Also, the fact of showing this large offer available visually and intuitively helps buyers who are not familiar with the stadium, giving them extra confidence when buying their tickets to enjoy one of the best stadiums in Europe. Visit the virtual model of the Estádio do Sport Lisboa e Benfica here.

This technology is designed to improve the purchasing experience, help users choose the option that best fits their needs, and a greater digital engagement with future attendees.

About 3D Digital Venue

3DDV is a technology solutions company that creates 2D and 3D images of stadiums, arenas and other types of live event spaces, offering ticket buyers the opportunity to view the venue, and their view of the performance area, during and after the ticket buying process. Founded in 2012 and headquartered in Barcelona, Spain, the company technology currently integrates with over 35 different ticketing platforms in 20 countries, virtualising some of the most iconic venues in the world. 3DDV has been successfully building best in class 360-degree 2D and 3D interactive solu-tions that excel in delivering greater fan satisfaction, increasing season ticket holder renewal rates and providing special viewing for prospective VIP buyers.

Main image (top): Picture extracted from the 3D model of the Estádio do Sport Lisboa e Benfica, created by 3DDV

The upcoming virtual and hybrid editions of ALSD International will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The newly-added virtual event will be held March 15, 2021. For more, click on the banner below…

The hybrid event, being hosted by Liverpool Football Club September 6-7th, will feature a high-level conference, exhibition and networking events, as well as technical tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. NB: With the microsite now live, attendees can start sharing insights.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years


#sportsvenuebusiness – The leading platform for sector news, views & developments


Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.