IQONIQ joins forces with Valencia CF

Valencia CF has reached an agreement with IQONIQ, in which the fan engagement platform aimed at fans of sport and entertainment will become a Premium Partner. This follows last week’s announcement that IQONIQ is to become the ‘Global Fan Engagement Licensed Partner’ of LaLiga.

Despite the difficult global financial climate, Valencia CF remains an attractive club for companies in this sector, and are also dedicated to projects committed to technology and digital innovation.

With the objective of improving the fan experience, IQONIQ has partnered with Valencia CF to increase visibility and create synergies for future business options, becoming the Club’s ‘Official Fan Engagement Partner’.

IQONIQ is a new fan engagement platform that exclusively targets the sports and entertainment world. By combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a unique fan platform, which offers more personal, more rewarding and more purposeful experiences and engagements with their favourite star individuals and organisations.

With IQONIQ, Valencia CF fans will have access to a breadth of features including a loyalty program, customised footage, in-app games, merchandise and ticket offers, and the opportunity to win a range of exclusive prizes, including the chance of playing at the Mestalla Stadium or obtaining gifts signed by the players.

Thanks to the agreement with Valencia CF, Valencianistas will have access to contents and experiences aimed at them, as well as exclusive merchandise and tickets.

Kazim Atilla, CEO of IQONIQ, said:

We are very happy to add Valencia CF as our partner for our platform. Valencia CF are one of the best clubs in world football, with a great history and located in a great city. We are proud to form part of the Valencia CF family, and that Valencia CF form part of the IQONIQ family and to give their fans an interactive platform that integrates all sport and entertainment under one roof, and where they will have a more personal, more rewarding and a more purposeful fan experience.

LaLiga agreement

This latest announcement follows hot on the heels of IQONIQ having signed an agreement last week to become the ‘Global Fan Engagement Licensed Partner’ of LaLiga, to boost content and experiences offered to the fans by the Spanish league.

The main beneficiaries of this licence agreement will be fans from all over the world, who will have the latest information from LaLiga accessible on the IQONIQ app, as well as exclusive offers for merchandising, match tickets, unique experiences, and more.

The agreement spans three years and is defined within LaLiga as a “Global Fan Engagement Licenced Partner,” through which LaLiga demonstrates its firm commitment to thinking outside the box when it comes to establishing platforms to interact with its fans across the world.

The IQONIQ family now represents not only other European football clubs, but also EuroLeague Basketball, the Spanish Basketball Federation, the McLaren F1 team and the Drone Champions League.

LaLiga will be running a panel session at ALSD International entitled “LaLiga: Meeting the Challenge” with José Guerra Alvarez, Director General – Corporate, LaLiga and Borja Gonzalez Bilbao, Stadium Business Manager, Athletic Club sharing insights and latest developments. EuroLeague Basketball will also be presenting.